Jerry Rouleau's (rouleau) Blog

Featuring discussions with Ed Doss, New Homes Professional Networkand Jerry Rouleau, BuilderRadio.comLast week I attended a conference called BlogWorld & New Media Expo, a three-day event that you might think was focused on blogginfg, podcasting, videocasting, etc. You’d be wrong. The conference...

We, the BuilderRadio Faculty, do hereby declare the end of the housing recession Who gives us the authority to say that?  Um, well, consider this a citizen’s arrest of the recession.  We feel that someone has lead the way by taking decisive action that others can follow, and frankly, we’re tired...

BuilderRadio interviews Andy Brown, Move.com & Realtor.com Are you confused by all the options available for marketing your homes online?  After all, internet marketing is a rapidly moving target.  Having a good, effective website is absolutely essential, but keeping up with all that it takes to...

BuilderRadio interviews Brent Forsberg, Brent Forsberg Realty Remember the Reece’s commercial a few year’s (decades?) back where a guy with a chocolate bar bumps into another guy with a jar of peanut butter, and they both get excited at how the two flavors compliment each other?  (Dating myself,...

BuilderRadio interviews Meredith Oliver, Meredith Communications, Inc. 60% of Internet searchers never look further than the first page of search results.  So, if you’re hoping that your buyers can type in a search term like ‘new homes’ and find you among the 73,000,000 results (not exaggerating...

BuilderRadio interviews Bob Hafer, Robert E. Hafer & Associates, LLC Homebuyers today have been educated by the media to believe that they can have a new home built at a rock-bottom price. “Price, price, price is what they’re thinking about,” says Bob Hafer, this week’s guest.  “But, we as sales...

BuilderRadio Interviews Myers Barnes, Myers Barnes Associates, Inc. Have market conditions got you down?  Are you right now thinking, “I need more traffic, more leads… more sales!”  Then, there is no better place for you to be than right here, right now. Myers Barnes understands this market as w...

BuilderRadio interviews Roger Fiehn, Roger Fiehn & Associates. To many builders, Realtors seem be to an expensive way to market and sell their homes.  To many Realtors, selling builder’s homes seems to be more hassle than marketing used homes.  In reality, and with a little planning, builders an...

By Ross Robbins, MIRM, ‘The Homebuilder Coach’ This week "Selling More Homes Media Network" interviews Ross Robbins regarding our deadly sales Sins. Over the past few months as I have been visiting some builders and helping them develop their teams for the turnaround, they have been weeding out ...

If you are on a tight marketing budget and are trying to get your name out there, consider spending time and a few dollars on a public relations campaign. It can be the best investment you can make! The first part of this article will discuss the major reason why you should c...