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RECENT BLOG POSTS
Mortgage Modification - Is It Real? by ROSSI April 5, 2009 Several weeks ago, a highly respected friend brought information to me regarding a new industry - Mortgage Modification. He asked my opinion and assistance in building a company based in this industry. At first glance, it seemed too good ...
04/05/2009
In my presentation at the National Assn. of REALTORS convention in November, "Stop It! The EGO Marketing Mania," I delivered my perception that we are now in the age of the Evolved Consumer. First by defining the difference between a Fad and a Trend - a Fad is revolutionary and a Trend is Evoluti...
03/27/2009
It has been known for years that all purchasing is emotional. I said that in a class once and a lady spoke out to say, "I bought toilet paper yesterday and that was not emotional." The lady to her left said, "Oh yeah, have you ever run out?" And what is more emotional than buying or selling a hom...
03/22/2009
Remember way back in the 1900's when technology appeared on the real estate horizon? I was a real estate greenhorn when a special temperature-controlled room was built to house the IBM 360; a five foot long, four foot high, three foot wide computer with a big reel-to-reel tape drive and lots of f...
01/25/2008
Often I am asked how I broke into speaking. My answer is, "By doing it for free." As Saul says, practice, practice, practice! I would get up at 4 a.m. and drive three hours to present to the "Benevolent Society of One-Eyed German Shepherds" for cold scrambled eggs, greasy potatoes, and not even e...
01/25/2008
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Why don't mommies know?  After more collective miles than the frequent flyer statements reflect and enough time in terminals across the country to be known by name I am constantly amazed.  I am amazed by the un-frequent flyers fear, trepidation, and reluctance as they proceed from counter to gate...
01/25/2008
On tour of my new marketing book, Dog Eat Dog & Vice Versa: 9 Secrets To Put The Bite Into Your Marketing, I am frequently asked two questions: "What's the best secret I'll get from your book?" and "What is the most effective marketing solution for real estate agents?" Two great questions - I can...
01/25/2008
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As many associates are requesting my FSBO class information I've decided to post it here for all to access.FSBusterI.      Why sellers sell by owner and why that's OKA.     The Numbers •1.                Because they can - only 15% of those who try sell by owner •2.                Choices they ha...
01/26/2007
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Candid information on how to excell in Real Estate