R. Michael Brown's Blog

Have you used Brand Journalism to get attention to your business or attract stakeholders or buyers to the homes you sell or your company? Brand journalism works for corporate brands, non-profits, products, services, etc. What is it? People want information, both good and bad, and they remember it...

Getting your marketing cranked up is very important right now in Florida!   You have to be ready for the Florida sales window which is from January 1 through April 21, Easter Sunday.  Sales during that window make or break your year.   So what are you going to do?  What are your plans?  Internet?...

I received a question recently from a Realtor friend of mine that owns a successful real estate office.  He wanted to know how he can expand his business by re-branding it outside of his location.  He sent me some new logo examples. I had to explain to him that branding is more than a logo and/or...

My son Patrick just re-enlisted in the Marine Corps today.  His first day of this new enlistment will be tomorrow, 9/11.  I'm so proud of him and his wife Brittany! Patrick Marine Corps Re-Enlistment with his wife Brittany Patrick in Iraq last year. Cold!Please remember all those that have fallen...

Dee was my first editor and is a dear-dear friend. She's been in this wheelchair for a long time.   She has to cook for her 88-year-old mother and herself in this old kitchen. You can vote to help her get a new $14,000 remodeled kitchen.   It doesn't cost you anything and you don't have to regist...

Ever wonder what that old school brand of a home can do on the market today?  That's when you need "hot" home stagers for your real estate.  One contractor in Florida has a program called "Refresh to Sell."  It works!  Fresh marketing style can do it too. There isn't a brand more old school than ...

At first glance there isn't more than the usual amount of tar on the beach in Southeast Florida.  Great days and a great weekend Birthday for America coming up. But then, reported in the paper, larger than normal tar patties showed up on the beaches of the Town of Palm Beach.  Samples will be se...

I've come to the realization that I clearly don't understand how Groups work and perhaps there are others with these same questions.  Here they are: How many Groups can you post to at one time? If you select Groups and post to them, can you go back and change to different Groups later? If you can...

Collateral damage is part of any disaster or emergency.  Misinformation or the wrong perception is common.  Florida is going through that right now.  Mention vacationing or buying waterfront property or near beach homes in Florida, outside the state, and many react, “The beaches are flooded with ...

I'm amazed.  I use a lot of measured channels for marketing and I'm trying out a new one. Recently I asked for quotes from 5 website owners whose sites I was going to feature in a local article called "5 Killer Local Websites Worth Taking a Look." Only two of the five responded when I asked for q...