R. Michael Brown's Blog

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Services for Real Estate Pros - R. Michael Brown LLC Digital Marketing & Public Relations

ARCHIVED BLOG POSTS

2010 

Apple has just surpassed Microsoft as the #1 tech company. Yea!  Some things a real estate marketer should know.  Video is going to change. Most video on the web is Flash Video.  I like what Flash (from Adobe) has done for the web.  However, Apple doesn’t support Flash.  They only support HTML5 o...
05/27/2010
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My recent article about "How to Find and Hire a Professional Writer" is directed at copywriting and commercial writing, where the goals are to increase traffic, leads, prospects, brand perception, and sales.  The goal isn't art.  Although we use similar techniques that artist's use, the content t...
05/27/2010
More and more "writers" are appearing in the market.  They blog, write email, use Twitter, and are rabid Facebook users.  There is no shortage of channels for them to express themselves.  Are these the people you should hire? According to Technorati, currently there are 133 million blogs indexed ...
05/20/2010
When I was marketing all the Del Webb [the #1 Age-Restricted Active Adult Brand in the U.S.] communities in Florida, our research showed that 50% of the 55+ crowd want to move to the Sun-Belt States and 50% want to retire in-place because of a variety of reasons: local family, friends, part-time ...
05/18/2010
Give a salute to the men and women in the service who protect our country and you by flying a flag in front of your homes and the properties you sell this weekend! We still have lots of service men and women serving in Iraq and Afganistan plus all over the world.  Don't forget them this weekend! ...
05/14/2010
My latest blog post: Newsletter Postcards - Direct Mail that Works! Example on Marketing Works Today: http://bit.ly/9nCYtA This card is 8 1/2" x 11" but all sizes work.  No fold. Just flat. Nothing to open.  Get it and read. Do you now, or have you every used newsletter postcards?  What were the ...
05/13/2010
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R. Michael Brown

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