R. Michael Brown's Blog

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Services for Real Estate Pros - R. Michael Brown LLC Digital Marketing & Public Relations

ARCHIVED BLOG POSTS

2010 

See the pictures below of a perfect beach day along the east coast of Southern Florida.  Buy a vacation home here and you won't be alone.  According to a 2010 survey report by the National Association of Realtors, vacation home sales rose last year in 2009.   To download the NAR Survey Report, cl...
03/31/2010
You can see my tower on the left side of the picture.  I'm sitting here looking out at a perfect Spring Break beach day.  The air is 72, water 72, and a guy named Stan, that walks the beach everyday and is also 72, is strolling by.  He lives in the neighborhood behind my tower.  There are a few ...
03/19/2010
I heard about this organization, "Operation Finally Home," on the radio the other night.  They are expanding nationally to build homes for wounded military veterans.  I like their operation model. Wounded vets have a lot of disappointments and this group wants to make sure that doesn't happen wit...
03/18/2010
Picture an Irish beach day in Boca Raton... An Irish Blessing for Your Home and the Real Estate You Sell: May your troubles be less, and your blessings be more, and nothing but happiness come through your door. - Happy St. Patrick's Day.
03/17/2010
A great way to get attention to your business and service is by writing and producing feature stories for the web, print, and TV that show your products or services in a unique place or situation, or used by a unique person or organization. The uniqueness attracts attention and the payoff is show...
03/17/2010
There is a lot of fallout in the real estate and building industry because of the irrational exuberance and bubble that burst. Sometimes bad stuff just happens. Before the boom, one builder I worked for had an amazing building process.  It took 48 days to build a hurricane proof house.  They comp...
03/09/2010
Picture of the new spring break in South Florida. Surf, relaxation, warm water and air. Ft. Lauderdale used to be known as the "Spring Break" capital but no more.  Now it gets the relaxers.  The local government reconfigured the beach and streets to make it harder to cruise, repositioned itself a...
03/09/2010
A potential client wanted to see my "style" of writing to see if they liked it so they asked me to write a 1 page sample about their company's products; concentrating on the who, what, where, why, when, and how; as a condition for getting them as a client for my marketing and PR firm.  Here's my ...
03/07/2010
A good integrated marketing and PR strategy must incorporate the media types and channels that best fit the audience for a product, service, or situation.  Many times print is a great fit.  The key is to have a measurement system so you can validate or change tactics to spend the lowest cost per ...
03/06/2010
Boca Raton, FL is a great location! This picture was taken at the beach this morning. Empty beaches, fantastic shopping, and plenty of entertainment. Great low prices for real estate.  Get a retirement home in Florida!  
03/06/2010
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R. Michael Brown

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