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Why do to DC? Why go to any Trade Show? To do any trade show successfully requires a lot of resources and work for a company. Employees must plan PR, prepare and approve a budget, design and produce displays, purchase equipment, train staff, reserve lodging, formalize travel plans, write and prin...
3 MYTHS OF CRM’S DEBUNKED 1. Big Brother is watching The most common reason people are opposed to a CRM, as noted in several reports, is some variant on the Big Brother Syndrome. Big Brother, in this case, is the fictional creation of George Orwell in his classic novel, “1984”. In the societ...