When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for goo
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04/26/2012
I highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database. And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
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04/24/2012
A/B testing should be an important part of any agent’s real estate marketing arsenal. In this article, I'll discuss A/B testing as it relates to email marketing campaigns. Take Your Real Estate Marketing to the Next Level If you’re serious about taking your real estate marketing to the next leve
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04/19/2012
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc. Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management
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04/16/2012
Real estate mogul Donald Trump has a lot of opinions on what it takes to be successful in business. But, when it comes to real estate marketing, what would Trump say about email marketing in particular? Should REALTORS® be doing it more or doing it less? Is email “dead” like so many experts have
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04/12/2012
You show up for an open house and discover that your client is late getting the property in “show condition.” During a listing presentation, you realize you’ve forgotten your presentation materials. A fellow REALTOR® calls to inform you that a deal you thought was done has unexpectedly fallen th
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04/09/2012
As a real estate sales person who excels in generating clients through referrals and repeat business, you know that your real estate CRM database of past clients is a vital source of new business. However, another great source of leads is your list of fellow professionals in the “home industry”
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04/04/2012
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, compl
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04/03/2012
