Rebecca Chandler's (rebeccachandler) Blog

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Services for Real Estate Pros - NewPoint Media Group
RECENT BLOG POSTS
by Rebecca Chandler Recently, I was reminded of a line from the movie, "Beaches" in which a self-absorbed Bette Midler says, "But enough about me, let's talk about you,........what do you think about me?"   Look through some real estate advertising.  Does this line sound familiar?  Most do two th...
05/21/2013
What are the qualities home buyers and sellers look for in a real estate professional?  The recent release of the National Association of REALTORS Profile of Home Buyers and Sellers for 2010 reveals that even with access to an abundance of information online, consumers still value the services o...
03/14/2011
The late comedian Mitch Hedburg once said, "I am tired of following my dreams.  I am just going to find out where they are going and meet them there."  Funny.  But . . . it does make me think - can you get ahead of yourself?   Our world is evolving so quickly, it's easy to feel left behind and ye...
12/01/2010
An effective social media program requires a significant time investment - and a significant investment in time does not guarantee an effective social media program.  View video. We recently launched Broker Sherpa, a turn-key solution to building and managing a social and content marketing progra...
09/28/2010
1.    Your Competitor is Talking About Your Marketing Plan.  The marketing plan is the #1 reason sellers chose an agent and the #3 reason agents lose listings.*  If you are not talking about yours, your competitor will. 2.    Today's Consumers are Multi-Media Multi-Taskers.  Home shoppers consume...
08/16/2010
Are you misreading the map?  Like Hansel and Gretel on their way to the house of sweets, consumers leave a bread crumb trail of the activities they use to search for real estate and real estate professionals.  The only problem is that the Hansel and Gretel's of today are not cautiously stepping ...
08/13/2010
Connections.  Connections.  Connections.  Gathering  friends, fans or followers through social media, reaching  your target audience with your advertising message.  To engage those with the ability and likelihood to use your service or product, it's all about the connection. This week's strongest...
06/29/2010
I recently posted a question on The Real Estate Book Fan Page.  "How's Your Market?"  Comments on real estate markets came from Florida, New York, Rhode Island, Texas, Tennessee, Maine, Illinois, Hawaii, and Ontario among other areas.   The general consensus?  We are experiencing a rebound.  Whet...
05/06/2010
SWOOSH! As the NCAA Basketball Tournament or "March Madness" gets started this year, it occurs to me that real estate, like basketball is competitive.  Top agents compete for business every day, but the stakes are even higher this time of year, right before the busy spring selling season.  The re...
03/15/2010
My office is literally littered with research.  Ask anyone who walks in.   Research studies on real estate advertising, home buyer trends, and home seller stats.  Consumer media usage.  Email marketing trends.  Social media for real estate studies.   Real Estate Book advertiser studies.  Real est...
02/09/2010
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Rebecca Chandler

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