RECENT BLOG POSTS
The real estate industry is inarguably one of the most saturated industries. There are so many professionals involved, from agents and brokers to handymen and contractors. In some cases, more than 20 different people from various industries will be involved for a real estate deal to take place. I...
09/03/2020
Technology plays a significant role in the real estate industry nowadays. All facets of real estate are directly impacted by the use of advanced technology, but brokers have never been in need of new tools as much as they are now. Recently, RESO’s Broker Advisory Group has done a survey aiming at...
09/02/2020
In our new blog series, Google and Real Estate, I will shed some light on different aspects of doing business with Google and their implications for real estate professionals. In the third part of Google and Real Estate, I will focus on Google ads and how we can optimize our efforts and improve m...
09/01/2020
In our new blog series, Google and Real Estate, I will shed some light on different aspects of doing business with Google and their implications for real estate professionals. In the second part of Google and Real Estate, I will focus on SEO and how we can optimize our efforts online to improve o...
08/31/2020
Inman and NAR don’t give out real estate awards for password security. Maybe they should.No one likes dealing with passwords. It takes time out of an already busy schedule for real estate agents. And the sheer number of passwords we are expected to keep can be overwhelming.That being said, as rea...
08/28/2020
Much of our lives and work are on the internet, and Google is probably the entity that we interact with most. The real estate industry is more dependent on Google than ever. People search for properties and other real estate services. Realtors build their websites and marketing campaigns based on...
08/27/2020
Professionalism in real estate and the art of successful negotiation are undoubtedly important. However, there is one main thing without which a real estate business simply cannot exist—a logo. By offering a first impression a logo often determines a company’s success and development potential. ...
08/25/2020
In the first part of our real estate photography guide, we discussed how to prepare your listing for photoshoots in order to make the space look inviting and to attract customers. In this second part, we will discuss how to take real estate photos that impress buyers and listing viewers.Why Do I ...
08/24/2020
Symbols are an important part of our life. Human cultures all around the world are full of them. We express our values and social norms through symbols and convey important context without using long sentences. Symbols have a deeper meaning, which we often respond to subconsciously.Modern society...
08/21/2020
In this article, we talked about good old-fashioned guest blogging: what the process is, what the benefits are, and how it is applicable to the real estate industry. In this second edition of this series, we will talk about another marketing strategy—collaborations on social media, a.k.a. strateg...
08/19/2020
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