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The number one purpose and goal a business has in mind when making the decision to employ an SEM firm is conversion. Conversion rate is identified as the number of potential customers that become actual clients, or purchase your product. Many companies make the mistake of focusing on the percenta...
07/11/2008
It is important to have a qualified and experienced SEM team behind your business. These individuals dedicate their career to furthering your endeavors, leaving you to focus on your operations. Knowing already that SEM includes SEO, and that the visibility and conversion rates of your business ar...
07/09/2008
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Statistics over the recent decade show that companies and investors are recognizing and utilizing Search Engine Marketing at a rapid rate. In 2006 North American advertisers spent an astonishing $9.4 billion dollars on SEM, a 62% increase from 2005 and a staggering 750% increase from 2002. I thin...
07/07/2008
The World Wide Web Consortium is an international arena where member organizations, the public, and a full-time staff band together to ensure Web standards. The mission statement of W3C is as follows: “To lead the World Wide Web to its full potential by developing protocols and guidelines that en...
07/05/2008
There will come a point in your business strategy that you will begin to analyze the advantages of complimenting your current strategies with SEO (search engine optimization) and SEM (search engine marketing) as a possibility to grow if you have not already. There are many who assume that simply ...
06/30/2008
When designing a website, many people want to cut corners when it comes to the copywriting that will appear on the website. While it is logical to assume that since you know your company best, you should best be able to write the content that appears on your website – however, there are many thin...
06/27/2008
Email Marketing Optimization In today's world of spam, email service providers are protecting their users by filtering for spam and blocking images in email, making it harder for email marketers to get their message across. Here are a few simple rules to follow to make your email as clean as poss...
06/25/2008
Press Releases have obvious SEO benefits. If you are putting something that is exciting and newsworthy on the web then other websites will pick up your content and post it to their site while giving you an inbound link to your website (inbound links = SEO benefit). Services such as PR Web allow y...
06/22/2008
The single most important part of a website is ANALYTICS! Without analytics your website might as well be a tree falling in the woods with nobody there to hear it. Did it make any noise? Nobody knows. Without analytics on your website you have no idea how many people are visiting your website, ho...
06/16/2008
As the Latino population in America continues to grow, companies around South Florida and the entire United States are clamoring to find the best way to reach this market and many companies are now devising strategies to reach Latinos online. According to November 2007 figures from comScore's Med...
06/16/2008
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