Blue Interactive Agency

Trying to persuade a target audience to change their browsing habits to come to a specific website looking for content is difficult and probably futile. The web is all about ease of access, and some companies are taking this to a new level by spreading branded content to new destinations. Mars—th...

Google and Verizon are in talks to secure a Mobile Search Deal, according to Wall Street Journal reports. If the deal is closed, it would make Google the default search provider for Verizon mobile devices. Previously, Verizon and other mobile technology have been reluctant to let search companies...

NBC purchased the sole rights to broadcast the Summer Olympic Games in the United States, a distinct advantage over its competitors both in the land of television as well as online. NBC is the only media organization permitted to use the Olympics logos as well. This failed to stop Yahoo from gett...

In the competitive and continuously evolving search engine industry, Yahoo!’s latest Search Monkey enables developers to create search result enhancements based on semantic user data collected. Initially the semantically enhanced listings were not visible or “turned on” for users by default, whic...

Advertising on Google's content network introduces several new advertising techniques designed to be more user friendly and targeted.  The enhancements are frequency capping, frequency reporting, improved ads quality, and view-through conversions.  The new frequency capping enhancement will enabl...

Google is planning to launch its android software powered smartphone- developed by leading manufacturer HTC, to be provided through T-Mobile.  The smartphone is to be comparable to the popular iphone, which has been an enormous success in the industry.  The alliance is hoping to create a smartpho...

 World Wide Web and search engine presence Yahoo announced on Friday plans to permit users to opt out of customized advertising on the pages of Yahoo.  Yahoo had previously implemented the option to turn off customized advertising on the pages of other companies, and this will be an extension of ...

It is foreseeable that Google's purchase of YouTube has the potential to be one of the best technological acquisitions of all time.  In the aftermath of the acquisition, YouTube has enjoyed an increase in volume of its user-contributed videos.  The master of search engines and online marketing to...

Always at the forefront of search engine tools, Google has unleashed its latest tool-called Insight for Search.  Intended for marketers to act as a database of search engine requests, Insight for Search allows everyone to track keywords and phrases typed into Google's search box for popularity. I...

Of the most useful search engine optimization tools, the search engine spider simulator shows the contents of a webpage precisely as a search engine would see it, and also the hyperlinks followed by the search engine. There are links and content on websites that are invisible to the search engine...