Blue Interactive Agency

You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy.  The principle that Google's advertising business was founded on is to deliver the right information to the right person at the right time. Both the search and ad tea...

The future of search has virtually unlimited potential toward lifestyle and information advancement.  In the past ten years we have experienced the essential birth of search, finding ourselves utilizing search engines for our everyday queries and needs.  The excitement of the advancements of the ...

As previously covered- opinions in favor of and against the proposed advertising deal between Google and Yahoo are strong.  Those against the deal often cite the fact that Google controls roughly 70 percent of the search advertising market, painting it as a monopoly.  Those in favor of the deal h...

A popular topic that is always interesting to theorize with others about is the amount of services available on the World Wide Web currently.  When I say services I am referring to arenas such as social networking sites, blogging sites, video sharing sites, and numerous other social media sites w...

Yahoo's Avalanche Widget was designed to integrate with Basecamp project management website.  A team of Information Systems students at Carnegie Mellon University developed the Avalanche Basecamp Widget during the spring '07 semester.  Developers of Avalanche wanted to automate the most repetitiv...

The World Association of Newspapers (WAN) posted on Monday a detailed communiqué regarding its position against the potential advertising partnership between online giants Google and Yahoo.  Feelings about the partnership remain strong on both sides of the issue.  No matter which side you are on,...

It is no industry secret that flash is difficult to optimize, and in the past it was impossible.  Like any other industry challenge, search engine optimization has risen to the occasion and begun the process of discerning the most effective way of optimizing flash websites and content.  Flash is ...

Mountain View, Calif., Google has started the long process of scanning microfilm of the historic archives of consenting newspapers to enable users to search for them online.  Users can initially search for historical newspaper articles on Google News and Google will eventually enable the individu...

Google has unleashed its latest innovative approach to the World Wide Web-a web browser called Chrome. The concept behind creating a new web browser when there are currently a plethora of them in existence is simple-when the first and existing web browsers were developed users were looking at web...

To target direct response business, search is your solution. In efforts to further explore the implications of online visibility and its effects on company branding and recognition, Google recently performed a study to isolate the search results of organic search terms on paid search ads across f...