The new 2009 NAR Profile of Home Buyers and Sellers provides some very interesting points. Amongst others, and related to real estate photography, are that "90% of all buyers used the internet to search" and "84% of buyers reported the photos to be the most useful information".     NAR has rece...
I came across this fascinating online google application that lets you see trends according to google search terms/categories. The one I thought would be of particular interest here is the one showing the trend for real estate related words searched on google. By visiting the "Google Insights fo...
When I'm not shooting properties or head shots, I like to take photos of dogs. Here are a couple I shot some time ago, added a santa hat and snow-flake border in photoshop.These are christmas cards going out to family. Hope you enjoy them. If anyone is interested, I can sell you printed cards and...
Real Estate Photo Terms of Service--forget and you'll pay As a real estate photographer and videographer, I'm essentially selling a service to realtors in the Toronto and GTA area. Since this is not a product, and there is no immediate exchange, I have to--or at least I thought I did-- give realt...
Last night I decided to clear my desktop and purge the trash and unused files/folders from my computer. Without fail, I delete more than I ever expect to on these routine purges. It's amazing how much useless junk accumulates on our computers. But, once in a while, I'll find something interesting...
Virtual Tour gallery: A nice way to present your client's property in Toronto We prepare these slideshows for clients on a regular basis. They like it because we provide them with code that they can easily add to their blogs, websites, even emails. If you want one of these put together, feel free...
It's funny. I used to scoff at the franchise photography companies out there (you know the ones that many agents and offices use--I can't name them for fear of being sued for defamation). Why did I scoff? Well, when I started out as a photographer, I called "the big company" in town and asked if ...
I've been designing feature sheets for clients and I've come across many design ideas. Some good, some bad.  However, I'd like to standardize the sheets--that is, I'd like to know what makes the ideal feature sheet. What is a must, and what do you think should go on one. And, conversely, what sho...
The before's are the agent's shots; the afters are mine--and I'll let you guess which are the befores and which are the afters. How much did it cost the agent? $79. Is it worth it? I think so. Do you?   
I've been contemplating the idea of offering a lunch and learn of sorts, where I would present key photographic techniques for capturing good real estate interiors and exteriors to a group of real estate agents at their office. I'm sure I'd get a crowd, if only for the free pizza and pop, and I'm...

Peter - Toronto Real Estate Photo & Video

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Stone Home Photo + Video is a Toronto based real estate photo and video marketing company focused on serving Toronto and area real estate professionals.