Paul Caloca's Blog

An axiom in real estate: all objections about a property can be overcome by adjustment of the price. Here are some issues to consider when deciding on a setting a selling price … Price is NOT How much money you need out of the sale of the propertyWhat your neighbor’s house sold for What you thin...

The are many people and organizations the get involved in a residential real estate transaction. Each provides a part of the process. Some form of technology may be available to ease it's particular piece of the puzzle. A successful real estate transaction is very dependent on all these "moving p...

Project management principles can be applied to the home sale process to provide a structured process for visualizing the complexities of the task to be undertaken. One of the fundamental tools of project management is the Work Breakdown Structure or WBS. The WBS is a visual representation of th...

SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats The SWOT Analysis is a strategic planning and decision making tool you can use to evaluate your Strengths, Weaknesses, Opportunities, and Threats involved in the project of selling your house yourself.  In this example, I will use the t...

Here are some web sites that can be of use for the FSBO ...   Comparative Market Analysis – data accuracy and reliability is questionable; low or no fee www.zillow.com, www.trullia.com Listing web sites – post your home listing for low or no fee www.craigslist.org, www.zillow.com, www.point2.com,...

Any real estate agent working for a broker/member of the Multiple Listing Service (MLS) can provide you with commodity services. The Internet has played a major role in commoditizing these services and given the FSBO easy access and use. Commoditized services are mostly those services that are “...

In addition to buyers (some qualified, some not) and your neighbors stopping by to see your freshly marketed FSBO house, there some other types of visitors for which you should prepare.1. Real Estate AgentsReal estate agents will be calling you due the sobering facts that 85% of all home sales go...

Dear For Sale By Owner, I commend you on taking upon yourself the enormous task of selling the most valuable asset you own: your house. Selling or buying a home is always a challenging experience. The process requires a team of people and numerous regulatory compliance issues imposed by the Stat...