The Positive MOM

 Ok, you’ve taken care of branding, so you’d think you’ve completed your Corporate Identity.  Not quite.    What’s left to do? Well, let’s see…your corporate identity is comprised of the following elements:   Corporate Design: refers to the creative, visual representation of your brand.  Corporat...

  You have a brand name and a logo, quite the achievement!  It’s time to stop brainstorming…or is it time to start?  If you guessed the second, you’re right!  If you did your homework right in naming and assigning a tangible image for your brand, you are almost there.  The last touch is maybe the...

After you identify and name your brand effectively, the next step is to establish an image your clients and/or customers will associate with your brand. This is when logo design takes place, a critical step to creating your brand. You may take this statement lightly, after all, if you are your b...