marketing: Your Home is a Commodity - Control the Sale Process
- 02/23/15 10:18 PM
What Do Sellers Have Control Over? Location? No Room Count? No Square Footage? No Floor? No View? No Building Amenities? No What sellers actually have control over Price: Nothing matters more than the initial list price. Buyers and buyers’ brokers are very tuned into to marketplace valuation and the power dynamic shifts to the sellers when an attractive pricing means an apartment is seen as something to be pursued actively. If your goal as a seller is to get the most amount of net proceeds at closing in the shortest most efficient way, an attractive price is the only way to achieve that. Even in very soft markets, a … (6 comments)
marketing: PUBLIC RELATIONS V. ADVERTISING
- 02/11/12 01:17 AM
PUBLIC RELATIONS V. ADVERTISING Public relations is a business tool that often gets confused with marketing and advertising. Barbara Corcoran the founder of The Corcoran Group used public relations to turn a small start-up real estate firm into the largest brokerage in NYC. She started the Corcoran Report with data on 10 apartments. The press loved the first Manhattan Market Report. It established Corcoran as the Manhattan Neighborhood real estate experts. A star was born and the rest is history. In 2011 The Corcoran group did $13 billion in sales. Today the company has a PR team that … (38 comments)
marketing: What Manhattan Sellers Actually Have Control Over
- 11/14/11 01:35 PM
The volume of options in Manhattan apartments tends to result in a pretty efficient marketplace where attractive opportunities result in action. What Do Manhattan Sellers Actually Have Control Over? Location? No Room Count? No Square Footage? No Floor? No View? No Building Amenities? No Lets looks at some of the key drivers that sellers actually have control over Price: Nothing matters more than the initial list price. Buyers and buyers’ brokers are very tuned into to marketplace valuation and the power dynamic shifts to the sellers when an attractive pricing means an apartment is seen as something to be pursued … (10 comments)
marketing: Determining Price Differentials Using Condo and Coop Offering Plans
- 10/08/10 03:24 PM
A seller recently asked what is the price differential for each floor of the same line in a Manhattan apartment building. In Manhattan there are many variables in determining the price differential for each floor. A beautifully renovated apartment on a lower floor can easily sell for a higher price than an "original condition" apartment on a high floor. The parlor floor in a townhouse may be worth more than the 4th floor if it's a walk-up. The second floor in a pre-war cast iron building can have unique windows and higher ceilings than similar apartments on higher floors. … (7 comments)
marketing: SNIFFING OUT A SALE: I Don't Just List I Market and Sell
- 04/25/07 01:56 PM
Niche Marketing to Pet Owners I recently read a funny post by Maureen Francis Sell-Lord Lesson: Peeing Dogs Do Not Sell Homes. My comment made her laugh but I was serious. Maureen, That house needs to be marketed to buyers with a bigger smellier dog. It should say in the description Dogs love this house! Mitchell At the time of this writing,The NY Times was planning a story about pets and real estate in Manhattan. Our PR company often pitches story ideas to the media. Through our publicist the writer Christine Haugney contacted me. They were looking to interview buyers willing to pay more for "pet friendly buildings". … (14 comments)
marketing: Starchitect Skyline: Branded Glass Houses in the Sky - Manhattan real estate in history/ today: 19th century to 21st century homes
- 11/20/06 11:49 PM
"Starchitect" aka Star Architect, architect -branded designer buildings throughout Manhattan are changing the face of neighborhoods, lighting up the NYC skyline and turning apartments into Live-in Works of Art. Innovative designs, the move away from the standard cookie-cutter apartments, luxury service and views are attracting consumers that want everything taken care of for them. From valet parking, concierges, meditation gardens, infinity pools, electronically controlled sliding glass walls to restaurant service and room service. Recent record sales taking place around the city, a real estate trend that is breaking down the old neighborhood boundaries by allowing the new buildings to become destinations in and … (11 comments)
marketing: When Buying A Home - You Are What You Do
- 11/19/06 06:13 AM
Jeff Belonger's blog Top Trend Setters to Watch and Mariana Wagner's blog Secret Life of Generation X Consumer were both great and stimulated interesting comments and thoughts about marketing and positioning to these generational demographics. I thought about some of my buyers. What are their characteristics and which group are they in? How did I treat them and service their needs. Did each group have unique needs? Did they approach the buying process differently? I thought about their occupations. There is an expression in New York: "You Are What You Do" You -Are-What-You-Do-For-A-Living. A Buyers Behavior Is Usually In Sync With His Or Her … (18 comments)
What Do Sellers Have Control Over? Location? No Room Count? No Square Footage? No Floor? No View? No Building Amenities? No 
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