Back at the end of August, exactly one post ago, I wrote of Googles pending entrance into the mortgage lead business. Today Matt Carter at Inman News expounds on Googles 'AdveRateQuote' platform for the mortgage industry. Apparently they've partnered with pricing engines and lead generation pro...

01/20/2010

WHY SOME SYSTEMS FAIL!

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My first Blog! Scary HUH?! But as with life, if you take off any mask and don't "fluff" the facts, then there's nothing to be scared of. So here goes... Let me start by giving you some definitions: Systems - a method or set of procedures for achieving something. (Encarta Dictionary) Relation...

01/20/2010

"AS IS" What Does That Really Mean?

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In today's real estate market - the words "AS IS" are used a lot. But what does it really mean to your clients? For Buyers it means that they should: still do a home inspection, fill out the BINSR (Buyer Inspection Seller Response) forms, whenever agreeing to the words "AS IS" - to sign the AS ...

01/20/2010

Negotiating the Purchase Offer: Price is not all that Matters for Sellers

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Negotiating the Purchase Offer: Price is not all that Matters for Sellers Receiving an offer to purchase your home is thrilling. After months of planning, preparing, and marketing, you have finally connected with the right buyer. Somebody out there thinks your home would be a desirable place to...

01/20/2010

How To Find Your Content On-line: A Paralegal Q & A

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How To Find Your Content On-line: A Paralegal Q & A Here's the screen shot to my weekly use of TinEye.com where I can enter my website URLs to upload all the photographs on a page, select which ones I want the program to search for and find out if someone is using my images without my permissio...

01/20/2010

Why All Social Media is Sales

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Sales shouldn't be a dirty word in the world of social media. I fully understand why we often knock salespeople and their tactics. No one likes to get those calls or question whether someone is being “genuinely” friendly or “just trying to sell us something”. Sleazy salespeople have managed to ru...

01/20/2010

Please Don't Let Your Listing Number Be One of the Leftovers

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It happens every year about this time. New listing numbers start showing up in our MLS. The old ones begin to be intermingled with the new ones. Then pretty soon you begin seeing more and more new ones and less and less old ones until, finally almost all the old ones are gone. But there's alwa...

01/20/2010

Contest for ActiveRain Members from RealtyNow

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If you've been on ActiveRain in the past month, you've probably seen our blog posts about RealtyNow, a new lead program we're offering. In this post, we'd like to announce a contest for AR members with a $1099.95 prize. Here is how the RealtyNow program works: $99.95 monthly membership fee gets...

01/20/2010

Give a HOOT about your Tweets: HootSuite vs. TweetDeck

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Give a HOOT about your Tweets: HootSuite vs. TweetDeck Someone asked me recently if I preferred HootSuite or TweetDeck, and the answer is that I use them BOTH. I keep them both open and minimized at all times. I prefer HootSuite to post tweets that I want to schedule. For example, on Sunday morni...

01/18/2010

Consumer (and Realtor) Website for Loan Officer Licensee Searching

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On January 25, the National Mortgage Licensing System and Registry (NMLS) will be online and available to the public. Realtors and buyers alike will be able to easily find critical information about loan officers. Because implementation dates vary by jurisdiction, not all loan officers will...

01/18/2010