Real Estate Relish

Have you ever received a small blue box, with a silk ribbon tied around it, and the words Tiffany and Co, imprinted on the top If you have, then you know the value of the brand. You know that you're already imagining the wonderful gift inside...even before it is opened. We often work on branding...

Las Vegas Realtors! I need your help! I am currently writing the "sequel" to my book,SOLD! Direct Marketing for the Real Estate Pro and want to feature direct marketing campaigns that have worked for you. If you have a sample of a direct mail piece you have created, and people responded to it... ...

I am currently writing the "sequel" to my book,SOLD! Direct Marketing for the Real Estate Pro and want to feature direct marketing campaigns that have worked for you. If you have a sample of a direct mail piece you have created, and people responded to it... please send it to me. You will be hel...

You can create a brand that will make you memorable, and likeable too...so you will be the first one they think of when they're ready to list their home!

Hi Friends,  My book on real estate is listed on Amazon.com. It has been reviewed well, and this week my publisher called to say that someone in Brampton, Ontario had given it a one star rating and said it wasn't for the experienced real estate person.    I wonder why someone does things like tha...

I am just back from speaking at a catalog conference and it is amazing to me...that sometimes people just get stuck in the old mud!   I was talking about adding personality and brand to their catalogs, and giving something to their prospects and customers...and I saw fear in their eyes.   Why? Wh...

On Tuesday, June 19th I'm giving seminar for the Florida DMA...so I've been researching websites and blogs (This is my new book)and noticed some interesting things that might help you:   1. Make sure your website works. I visited 22 websites and they were cumbersome, some were slow to load, one h...

My Dad never seemed like the other dads...on Open School Night. They all seemed tall, suited and refined. My Dad was short, and his clothes never fit right, and he had a moustache. He talked to everyone.   When he was a little boy, his Dad passed away and his mother said he had to go out and help...

 My adorable grandmother used to say those words to me when I was a little girl, growing up in Philadelphia. She said that new friends are always fun and interesting, but don't forget Mary Elizabeth...she's been with you through thick and thin.   As I grew up, My Grandma Selma proved to be right....