Melissa Galt's (lifestylediva) Blog

In today’s challenging marketplace there are already so many problems that you really can’t afford to make any on your own! This is a time to sit up, pay attention, and work on your business. And yet so many business owners are doing the opposite; they have put blinders on and appear to be feelin...

Stop operating in a vacuum and realize that you are part of a team of vendors, suppliers, and service specialists who deliver a product to the consumer.  The key is to create your own team rather than allow the consumer to shop for each resource. This is called leveraged branding. It could be a j...

  Remember “Tie a Yellow Ribbon” well it wasn’t a blue ribbon or a pink one for a reason. Yellow stimulates our memory. Marketers use it frequently to help us remember their brand. Read on for more ways you might want to harness the power of yellow.   Do you know why legal pads were first yellow...

Some consider white to be the absence of color but in fact it is the opposite. To achieve white we must capture the rainbow of all colors. White can run warm or cool depending on if its base is yellow or blue. It is a neutral but never without its own personality. And it is not a color to be use...

Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influenc...

Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influenc...

Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influenc...