Title Insurance Blog

Holding Open House. Is it worth your time and effort or is the practice best left to "newbies" with nothing else to do? Here are two sides:      PRO:  "I do Open Houses as much as possible on my listings. After looking at my numbers this year, I found I did more business from Opens than anything ...

Let me preface this report by stating emphatically that holding open house is a terrible waste of time, marketing dollars and effort unless you can get someone else to do it for you. We'll discuss a much better approach in a moment. Right now, let's prevent this scenario:You walk in the office on...

 Advertising down payment, monthly payments and the annual percentage rate in your property ads has been proven to make your phone ring - especially when combined with a good voice mail or hotline system.     Hotlines are important for two primary reasons:Structured and scripted properly, your ho...

 The most powerful verbal persuasion technique of all time is the metaphor.That right - stories. Story telling, believe it or not, is a science.The science of psycholinguistics (the science of language) and the science of neuro-linguistics have recently provided new tools in which we can now come...

Lee Iacocca once said, "If you want to be the best, you have to separate yourself from all the talk about quality. And put it in writing."What Mr. Iacocca was referring to was offering a guarantee.Every retail operation guarantees their products. Every manufacture guarantees their products. Every...