Larry Easto's (larry_easto) Blog

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Services for Real Estate Pros - Real Estate Marketing Link
RECENT BLOG POSTS
Happy New Year! Hope 2011 will be a good one for you … and that your marketing plan is good to go. In my case, this blog post officially launches my 2011 marketing plan. To be totally honest, in reaching this point, I found myself caught on the horns of a dilemma. One of my priorities for this ye...
01/02/2011
I've never done this before but with a couple of editorial changes, the following entry was written entirely by some one else. The author is Jack Canfield writer speaker and CEO, The Canfield Training Group. What I like about this material is that it allows us to reflect back on some of the good ...
12/19/2010
In case you missed it, Evelyn Johnston  posted the most recent comment in response to my blog post Some Final Words (For Now) On Direct Mail.  In her comment she said: “I started a direct mail campaign in August and it is performing well so far. Really happy with it!” Not only was it good to hear...
12/12/2010
Without a doubt, real estate is a very competitive business. What Distinguishes You In The Marketplace Regardless of which market you serve, there are dozens if not hundreds of other agents chasing the same leads and seeking the same prospective clients as you. Both the quantity and nature of you...
12/05/2010
In my case, it's unfolding quite well, perhaps even as it I should. Or at least in a manner that pleases and satisfies me. Having achieved the writing goals set for this point in the year, I have found myself reflecting on what has happened and the lesson learned from the past couple of months. H...
11/28/2010
Time to close the direct mail series … at least for now. Here are my three most recent new web pages addressing direct mail related topics. For the full direct mail series, see What Is Direct Mail In Real Estate Marketing?    How To Write Direct Mail That Gets The Results You Would Like Knowing h...
11/21/2010
The best real estate marketing comes from targeting a specific market. Direct mail offers one of the best approaches for targeting potential clients. With that in mind, here is some new direct mail focused web content to help you target prospects in your market. Direct Mail Opportunities Include ...
11/14/2010
Among the growing number of things that I so not understand is the concept of writer's block. According to Wikipedia: Writer's block is a condition, associated with writing as a profession, in which an author loses the ability to produce new work. I have never experienced that phenomenon. In fact...
11/07/2010
Connecting seems to be the common theme for last week's new content.   Social Media Help Generate Leads & Attract Prospects Social media applications are effective Internet marketing tools. If you are not sure about the marketing application of social media, this page is a good starting point. It...
10/31/2010
Last week produced an interesting mixed bag of achievements. In terms of new web content, I added the following new pages to my site: Ongoing Real Estate Job Training: The Key To Continuous Success Regardless of your level of experience, real estate job training  and continuous education provide ...
10/24/2010