Larry Easto's (larry_easto) Blog

In today's busy world, may people...and seemingly most people in real estate...pride themselves on their ability to multi-task. Performing Tasks Simultaneously As I understand the term, multi-tasking refers to effectively performing several tasks simultaneously. For example, several years ago I m...

Connecting with others is one of the most effective ways to attract new business. Adverting that promotes you helps you distinguish yourself from the competition. It also helps prospective clients learn how you can help them. Promotion that connects with other people is not all about you...it is ...

The best advertising ideas distinguish you from the competition and help attract new business. Here are 8 advertising ideas that will help promote you and the service that you deliver to clients. 1) Ebook By writing and self-publishing an ebook you will and an ideal vehicle for virtually unlimite...

As I'm sure is the case most everywhere else, waste management...aka garbage collection...is a big issue in Toronto. Waste Management In Four Streams We manage our household waste by separating it into four streams. Yard waste...garden trimmings, dead plants and leaves...but not lawn clippings (?...

Regardless of your work in the real estate business...or outside of it for that matter...the results of your work are clearly important. However, as important as results are, it's usually a mistake to allow ourselves become focused on them to the exclusion of all else. The actions are the only th...

Last Friday, when writing about imagination, I wrote: “Imagination allows us to transform old ideas and plans into new arrangements.” I recently read a great example of imagination in action. But first some background information...because it's important to give recognition where recognition is d...

In late July and early August, when I wrote a couple of posts about firing clients, I was totally surprised by the response. Obviously it is an issue that resonated with a larger number of people. In view of this response, I am revisiting the topic of firing clients, but this time with a three si...

We must always be open to new and different things. We can have the desire and the passion but we must also have the ability to receive information that comes our way. The Sixth Sense For the most part, we gather information through our five physical senses--hearing, sight, smell, taste and touch...

I am a great fan of the FAQ...Frequently Asked Questions... feature found on many websites. However, for reasons that are not immediately apparent to me, until recently, I had not included any FAQs on my own website. When I recently prepared such a feature...about a niche market...I was immediate...

Imagination allows us to transform old ideas and plans into new arrangements. Many people talk about having an new idea or a concept. But generally speaking, there is not much new that hasn’t been discussed or tried before in our businesses. Your Own Spin There is no ownership of ideas. (Copyrigh...