The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Recently, when shopping on line, I have noticed the frequency of annoying push marketing.  I often look at an item to get a better idea of where it is made or what it is made of, etc.  Then, I click on something else.An hour later or day later, I will get an email from the vendor showing a pictur...
03/08/2022
We mentioned that we have been enjoying the Master Class series.  Last week, we watched Yo Yo Ma the greatest living cellist teach two students.  He emphasized the importance of being present when performing rather than playing a piece perfectly.  And that is what adds a memorable dimension to th...
03/07/2022
Yesterday, we saw these new variety of sunflowers, while strolling through the Santa Barbara Farmers Market.  They are almost white.  I did a bit of research and found a website that specializes in sunflowers.  They have four pages of different colors.  Sunflower selections have endless choices ....
03/06/2022
March 14, 2020 was the last time we went to the Santa Barbara Farmers Market downtown.  Instead, we patronized our local market in Carpinteria, and the stores that carry organic produce.This morning we revisited the downtown market.  Ron and I decided that it was still in recovery mode from the t...
03/05/2022
Pictured above is an old gas pump still there as a reminder of days gone by.  It still makes me smile. The price is $1.11 for 11 gallons.“Once upon a time is now.” ~ Emilie AutumnEmilie Autumn Liddell, better known by her stage name Emilie Autumn, is an American singer-songwriter, poet, author an...
03/05/2022
Pictured above is a gif of pelicans cavorting in the ocean. They look for fish that way in a restful fashion.  It is a beautiful day to enjoy the ocean and its bounty.   "A wonderful bird is a pelican, His bill will hold more than his belican. He can take in his beak Food enough for a week; But I...
03/04/2022
Pictured above is the 101 Freeway heading towards to the wine country.  All those yellow patches you see are mustard flowers.It was a joy to see one of the first signs of Spring in our hills and mountains.  The contrast of the scenery is spectacular.We took Wednesday morning off, because we had t...
03/04/2022
Over the years, we have helped many luxury real estate marketing professionals and independent brokerage firms sucessfully challenge the incumbent market leader by exposing a secret.  Market leaders often get complacent!  If you have become complacent, sooner or later a challenger will notice the...
03/03/2022
Recently, I had to clear the top shelf of our bookcase.  The afternoon sun shines on it.  Quincy has decided that this is a good place to sunbathe and take a nap!  And of course, he can keep an eye on us.Happy Wednesday!“I have felt cats rubbing their faces against mine and touching my cheek with...
03/02/2022
Pictured above is a sea kayak on an empty beach at low tide.  We spotted this red kayak from a distance.The brand name, emotion, expressed our emotion in seeing it in the on the wet sand.  The sand reflected the blue sky.  The whole picture was staged perfectly.  This could have been an ad for th...
03/02/2022
Rainmaker
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.