The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Our mastermind yesterday morning, focused on compassion, as opposed to kindness. Compassion is understanding that we are all interconnected.  Kindness is action oriented and is generated from the feeling of compassion.Our discussion was brought about because we had heard and read of people who ar...
03/21/2022
Pictured above is Maisie, Royal Dog of Madagascar.  She is a "Katon" aka Coton de Tulear.  According to the AKC, "The Coton de Tulear, 'Royal Dog of Madagascar,' is a bright, happy-go-lucky companion dog whose favorite activities include clowning, cavorting, and following their special human aro...
03/20/2022
Pictured above a bushels of Ojai Pixie Tangerines.  They are in season. These are our absolute favorites.  They are easy to peel, perfectly sweet and juicy.  There are just right for dessert or a snack.Ojai is a small village in Ventura County and is close to our end of the Santa Barbara County l...
03/19/2022
Pictured above is a TV (an abbreviation for turkey vulture).  They are as big as a full size turkey, and not exactly an attractive bird.  However, they are Nature's garbage disposal and they do a wonderful job!When I took this photo, they were some big carps that had met their end in the channel....
03/19/2022
One of the homes we enjoy walking by on the beach has a totem pole. "The word totem derives from the Algonquian word odoodem [oˈtuːtɛm] meaning "kinship group". The carvings may symbolize or commemorate ancestors, cultural beliefs that recount familiar legends, clan lineages, or notable events. "...
03/18/2022
Last night around 7:15PM, I looked out of my office window to see the sunset show.  It was another wow moment seeing the flares of orange and yellow in a blue sky!I keep being reminded that Nature is the true artist, Nature always has something new and original to share. Climb the mountains and g...
03/18/2022
As real estate professionals, the more successful you are the more opportunities come your way and temp you to diversify or extend your brand to include other niches. To avoid the biggest pitfall of brand extension, bad timing, wait until you have become the undisputed market leader within your c...
03/17/2022
Pictured above is a Rambler Nash from 1960.  Ron had a conversation with the owner who told him, he was born in 1960.  He uses this beauty for errands about town and enjoys driving it.It is also a great way to strike up a conversation, spread some kindness, and it is a perfect photo for a blog po...
03/16/2022
Pictured above is one of our latest treasures.  It is a hanging geranium!  I loved the color and shape at first sight. Ron swears, I looked at over 100 specimens at the nursery, before I picked this one.The garden is a great place to drop in to mindfulness  and hang out.  We take time to notice t...
03/16/2022
One of the most common traps that you can easily fall into as a real estate professional or company is sending out mixed signals about your brand identity. Picture your ideal target market trying to dial into your brand signal in the same way they select a radio station that plays their favorite ...
03/15/2022
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
local_phone(805) 770-1129
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.