FRANKLIN CARROLL's (kukun) Blog

While numerous articles suggest that employers have emerged victorious in the battle to bring employees back to the office, this triumph may prove fleeting. Why? Because in the short-run, people are working in the same area that they lived in pre-COVID so it is easy to tell workers that they must...

If you’re a realtor or real estate agent looking to revolutionize your real estate business, being part of Kukun’s real estate client management software iHomeManager can be a smart decision. The database will give you and your clients access to powerful information and proprietary data in the re...

If you operate a real estate business, having an effective and impactful website is not just recommended, it is vital to your livelihood. Like many other industries, real estate has moved online, and although we are still talking about physical bricks and mortar, the value that you can add with a...

Real estate agencies compete. There may be several dozen companies in each region providing real estate services. Many people think that this is a simple business, where no large start-up capital is required. This is partly true. But you will have to take care of promoting your site and attractin...

Visuals are key to attracting people’s attention in any business, and real estate is no exception. For realtors, images are pivotal, hiding minor disadvantages from future clients while drawing attention to the space's positive attributes. Real estate photography is a sub-genre of commercial phot...

Real estate agents often rely on their reputation and skill to maintain a consistent flow of clients. With online review websites like Zillow, Yelp, HomeLight giving homeowners and sellers a place to write about their experience, it’s important to manage your profiles properly.Competition can be ...

While all realtors recognize the importance of generating leads and dedicate significant time to it, far fewer invest substantial efforts into customer retention. Consequently, despite achieving high levels of customer satisfaction, many struggle to secure repeat business. Research conducted by R...