The Modular Guru Blog

One of the biggest misconceptions in the housing conversation today is that America has a housing shortage because we are not building enough single-family homes. The reality is more nuanced than that. What we really have is a housing diversity shortage.For generations, American communities were ...

Why hasn’t offsite construction scaled faster? To answer that question, you need to realize that it’s not the factory’s fault. Yes, factories have constraints, but those are manageable. In fact, many factories are underutilized, with much time spent waiting on permits, funding, design signoff, or...

I recently read an excellent Urban Land Institute article asking a question many in our industry have been debating for decades: Can industrialized construction finally scale U.S. housing?My answer is yes... and I believe we have already crossed the point of no return.That does not mean the road ...

Most people think a modular home is simply a house built in a factory. That is true... but it misses the bigger story. What you're really looking at is the industrialization of housing.For decades, we have built homes the same way. Materials arrive at a jobsite. Trades show up when they can. Weat...

The home construction industry is changing. The way we have built homes in the past won’t continue to be the way we build homes in the future. With the shrinking construction labor force, the constant improvements in construction technology, and the constant march towards zero energy homes that a...

Every builder and developer knows the feeling in this image. You start the day with a schedule. By lunch, you're managing a labor shortage. By mid-afternoon, you're chasing material deliveries. Before dinner, you're explaining delays to investors, lenders, buyers, or ownership groups. The modern ...

Most people building a custom home are making the single largest investment of their lives, yet they are forced to navigate a fragmented construction process with little transparency, inconsistent quality control, and wildly different standards depending on where they build. That should concern ...

Memorial Day is more than a long weekend. It is a reminder that freedom was built by people willing to sacrifice everything for something greater than themselves.Today, we remember the men and women who never came home. We honor the courage, discipline, and commitment of those who stood together ...

Custom home builders for years have used the term “stick built” to label their homes as higher quality. The logic is that if you build a home one stick at a time, then you have taken the time to cut, place, and fasten each “stick” correctly. This is a distraction from what it really is. “Stick bu...

What really grinds my gears is when builders and developers still talk about the “modular premium” and the “risk” of offsite construction like it is 1995. The reality is that most of the people saying it have never actually learned how to structure a project for modular. They are comparing a proc...