Kathy Strader's (kathystrader) Blog

Why Isn’t This Townhouse Selling? (Home Staging in Houston and Katy, TX)          The moment I saw the bedroom, I knew why the house had not sold. It was a great three story townhouse near downtown. Perfect for anyone interested in a trendy neighborhood, this particular townhouse was one of the ...

Six Steps Successful Sellers Take When Selling Their Homes - Part III (Home Staging in Houston and Katy, Texas.) Last Monday, I posted Part II of this series, and on Monday, May 16, I posted Part I. The first four steps successful sellers take when selling their homes are pricing it right, making...

Six Steps Successful Sellers Take When Selling Their Homes - Part II (Home Staging in Houston and Katy, Texas.) Last week I published Part I of this three part series. To be successful, sellers must take an active role in in the process of marketing and selling their houses. The first two steps s...

Six Steps Successful Sellers Take When Selling Their Homes - Part I (Home Staging in Houston and Katy, Texas.) Sellers I meet often see selling their home as a very passive activity. They select a Real Estate Agent and then wait for an offer to come in. The truth is that regardless of whether or ...

Why Write a Mission Statement? (Home Staginging Houston, Katy and the surrounding area.)         When I started Memorial Staged Homes, I felt it was important to write a mission statement. It is so easy to lose focus and I wanted my clients to know exactly what it is that I do and how I do it. My...

What Do You Mean You’ve Been Here Before? (Home Staging in Houston, TX) Last week I took time out to repeat my ASP training. ASP stands for Accredited Staging Professional and it is the designation one receives after completing the course offered by StagedHomes.com. For the first two days, the cl...

Competition? Bring it On! (Home Staging in Houston, TX) “A competitor will find a way to win. Competitors take bad breaks and use them to drive themselves just that much harder. Quitters take bad breaks and use them as reasons to give up. It's all a matter of pride.” Nancy Lopez      In my previo...

I’m Not Judging You. (Home Staging in Houston, TX)        I do not live in a Staged Home. Shocking, isn’t it? Oh, I’ve heard tell of people that live in homes with rooms that are clearly defined and uncluttered, but I am not one of those people. Three years ago when my Yetti and I married, we bot...

What Is The Cost of NOT Staging Your Home? (Home Staging in Houston, TX)      As I do every now and again, I visited several open houses last Sunday. It is a good way to get to know local Real Estate Agents and keep my finger on the pulse of the area market. At one house I visited, the agent told...

Transformation (Home Staging in Houston, TX) The thing that draws me to Home Staging is the transformation. I love the visual change in a room after it is staged, and experiencing the change in the way the house feels too. I also get a kick out of buying not so attractive items and transforming t...