I have accidentally learned a reminder about sales and marketing for my business this week. Just when I thought I knew it all! Okay, sometimes one feels that way (know it all), but deep down, we know the day will come (over and over again) that we will learn, or be reminded, of something new o
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06/23/2008
I am what I call, a true "American Idol" fan, and also, a true "So You Think You Can Dance" fan. What I mean by "true" is I could care less about the auditions and all the pre-season wet noodles - give me meat and potatoes - give me talent - ooh and ah me; that's what I want! So, I do not start
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06/16/2008
Okay -- you all know I do not do this often; but I do moniter the newbie group REAL WORLD HOME STAGING FOR NEWBIES -- and this is what it is all about. Please, help with a response. We all benefit. To me -- this is a classic question seeking advice that moves our industry forward -- be a part
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06/16/2008
Studies indicate that a home buyer's first impression occurs with in the first 3 seconds of entering the home. That being the case, it is so important that the foyer is inviting. Just a small hall table and light accessories were what this foyer needed in this Peachtree Corners home located in
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06/12/2008
I just came from home stager's heaven . . . well, actually I was in Atlanta, but it must have resembled home stager's heaven, because I had the opportunity to exercise my talents to create a lovely atmosphere in this already charming home! I'm not sure what seemed so magical to me . . . I staged
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06/04/2008
There are quite a few home stagers and Realtors in the Atlanta real estate market that are working daily to educate home sellers on the value of staging their home. It was a "smile on my face" and a "warmth of gratitude" to find out that the ATLANTA HOME IMPROVEMENT MAGAZINE wanted to do an arti
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05/28/2008
Extra space in a home, an over-sized room, a unique condition or feature . . . all of these things in a home get me pumped up to do something distinctive. I always use good taste, but I like to apply an unexpected or memorable visual for home buyers, helping them realize this space could be the
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05/27/2008
A few weeks back I wrote a post here on AR: Why I Market My Staging with Integrity In the post I included this statistic: Under contract in less than two weeks; 3 offers were received; 2 were at full price; sold for $30,000 more than any other house in the neighborhood. Professionally Home St
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05/13/2008
The process of engaging in professional Home Staging for your occupied home and the process of engaging in a professional massage for your aches and pains have some similarities. Some people just melt into a ball of butter at the very thought of relaxing in the soothing expertise that pours from
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04/16/2008
Does any one understand what home staging and redesign means? It seems to me that home staging and redesign gets a lot of press as it is in the media and, of course, the wave of HGTV shows that exhibit the how to's and benefits. But even with that, I am convinced that Home Stagers wanting to b
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04/14/2008
