Real You Incorporated

     I just spent the past week on a book tour and speaking to fabulous Realtors across the country and a common theme emerged. What is the definition of personal branding in real estate advertising today?     Historically, personal branding in real estate has centered around your headshot. It's ...

I'll admit it. I'm a big fan of eHarmony.com - http://www.eharmony.com/ - and I'm married and the mom of four. The reason I'm a fan is the marketing genius and lessons we all can learn from the site and its approach. Launched in 2000, the site is the #1 trusted relationship destination on the web...

If you walked into my office today, aside from the typical mess, you would find stacks of magazines, glue sticks, poster-board, scrap-booking paper and more. And no, we aren't preparing for a scrap-booking party, although that could be fun. At Real Living we are preparing for a series of workshop...

I just returned from the Real Estate Connect conference in New York and there were some very depressing economists there. As you no doubt have surmised, the housing market is in a recession. There is a wave of sadness, despair and fear crashing down on those directly involved in the industry: rea...