The Path to Performance

Expired Seller Question: Why didn't you show my house? You finally worked up the nerve to actually prospect expired listings. Congratulations! You have joined an elite group of superstars who proactively take control of their lead generation activities. This is a defining difference between the w...

Selling real estate is easy!  Often as real estate professionals we tend to want to believe that our success is tied to how complicated we can make our careers. We have ten different prospecting systems, three different e-mail addresses, five websites, two assistants, three computers, one laptop,...

Expired Listings: Calls or Mailings? So you have decided to try your hand at expired listings. Congratulations you are one of the very, very few agents who are willing to proactively commit to a lead generation strategy. But now you have a dilemma do you call them or mail to them? To answer the ...