Real Estate By The Book

Real Estate Agents have for years been shouting Location, Location, Location… with the increased use of mobile technologies… it’s even more important! People today use their cell phone to connect with the internet while they are mobile, and the cell phones are always tracked for location because...

In the Real Estate Business we are constantly looking for ways to get more attention for our listings, and to find buyers.  We have several choices, we can Advertise… or we can Market. Advertising is out. Viral marketing, where someone else says how great you are, is in. So what IS this “Viral M...

So many people are considering their 2010 performance – what worked, what didn’t… and how they are going to make a change in 2011. As I talk to our agents about this, there are a couple of questions I think we should all be asking ourselves: 1. Are you wasting your time in front of the computer? ...

Real Estate Brokerage Giants are teaching classes, opening their databases up for solicitations from Social Media companies and insisting that agents get “up to date” on the latest and greatest Social Networking Trends… but are “THEY walking the walk?” What I’m getting at is this At LEAST 80% of...

I’m one of those jump right in kinda’ guys… no sticking my toe in to see what’s happening for me! But when I first started communicating and networking on Twitter, I have to admit it wasn’t making much sense.  I kept doing it, but I just wasn’t “Feeling” it. Since then, I’ve learned 5 Things Abou...

I just finished reading an amazing book by Jim Tobin titled, “Social Media is A Cocktail Party, Why You Already Know The Rules of Social Media Marketing.” I’ve heard the phrase used often – but the basic principals in the book blew me away!  I highly recommend it. Here are the Rules of a Cocktail...

Are you managing a Real Estate Business Page on Facebook? It's important to update the page at least once a day with interesting information (not just listings!) That's easier to do for some of us with our Phone! Standing in line at the Grocery Store is SOOOO much more productive if you can actua...

Real Estate Agents are going to a WHOLE NEW LEVEL of creating Spam on Facebook!  People login to Planet Facebook to CONNECT with friends and family, to learn new things, and to update friends on what' happening in their world... not to get bombarded with SEE MY LISTING! GREAT STARTER HOME! JUST R...

With the new Facebook Profile coming out – it’s more important than ever for folks to have all of their security settings correct, and that we maximize every opportunity on the site, including Facebook Places. If you are using an iPhone, Android, or BlackBerry , (or iPad), to check your Facebook ...

Okay – so this is a no brainer to me… but I had an agent ask me why I was spending time making comments on other people’s blog posts. First off, in order to maximize Activerain – you need to understand that by it’s very nature, it’s way more than just a place to “slap up your listing.” Yes, you c...