Real Estate By The Book

If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions.  These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question...

Google-bots do not speak Real Estate, and they can’t read the words on Images. This is especially important to remember as you are creating information for your Real Estate Blog.  I’ve recently seen many agents who were in such a rush to just “put something out there” that they were publishing p...

If you are looking at your Google+ Profile and you are wondering how people are getting those cool picture banners across the top, I found a couple of new FREE tools that are easy to use! G Plus Pic works well for creating a banner on your profile, but it’s also nice if you want to do something f...

Earlier this year, Google made some not so subtle changes to the way it ranks pages and calculates where you are going to be found on the first page.  Some of the basic, initial  reports back confirmed that Google was looking for Consistently Interesting, Unique and Relevant Content… and for the ...

It’s interesting how we all find updated info, isn’t it? I love TEDx Conference Info, and so as I was looking through some of the Video Presentations, I was taken with the Video from Jacob Cass, rock star level Graphic Artist. I’d never heard of him before, but the more I listened, the more I wan...

WiseStamp allows you to add a box to the bottom of your email signature that includes your social icons and latest messages that you've sent on Twitter! I am already a big fan of having something OTHER than a link to your site in your email address, and with WiseStamp, the opportunities are ENDLE...

  In the past year Google and Facebook have been “bantering” about User Privacy, and the sharing of email addresses.  Facebook didn’t want to give the contact information to Google… but now there is a way to export your Facebook Contact information! While it’s a multiple step process, it’s not th...

There are tons of new tools out there to help you with your Real Estate Marketing, and your lead conversions.  I thought I’d share some of my favorites: Mail Chimp:  This email service is designed specifically for those folks who organically created a mailing list to keep in tough with people who...

As you are connecting with more clients, growing your Internet Leads and building your database, you should be creating drip campaigns with targeted materials to each of the groups you are focusing on.  “People Do Business With People They Know and Trust.” So the goal with these campaigns is to r...

In the last few weeks there’s been a ton of press about Google Tools, Social Circles and Cloud formations with Music. There’s a Google app that works with both iPhones and Androids that I think is really cool. Have you tried Google Goggles? I initially tried it to see what it could do to digitall...