RECENT BLOG POSTS
My goal with this article is to change the way you think about lead generation. Back in the "old days," purchasing real estate leads was a popular strategy. And while a lot of agents still use this approach to real estate lead generation, it is by far NOT the most effective way to go about it. Th...
09/30/2009
According to a new analysis of BIGresearch's Simultaneous Media Usage Survey (SIMM 14-Jun 09) of over 22,000 consumers, social media impacts consumers, which in turn directly impacts marketers, but not all options are the same. Social media users are likely to use more than one platform, some at ...
09/30/2009
For all the criticism of Americans and their profligate spending in recent years, it's clear that their appetite kept a lot of people in business. BusinessWeek editor-in-chief Steve Adler moderated a panel at Davos today on the subject of how the world will cope with a new frugality among U.S. co...
02/07/2009
Some commentators and trade experts have expressed concern that the "Buy American" provisions in the stimulus are not only wasteful, but potentially harmful in that they could be a prelude to greater protectionism, both here and abroad. Steel industry lobbyists seem to have persuaded the House to...
02/07/2009
Using video in today's web 2.0 world to market realtor services and property listingsĀ  I wanted to touch upon an area of the web and of search engine functionality that is experiencing rapid growth right now, and that area is in the integration of video. As bandwidth and compression and editing t...
01/13/2009
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The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article...
01/13/2009
The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article...
01/13/2009
Facebook is becoming one of the most prominent websites on the internet today. With the user base growing and the overall reach surpassing its competitors, Facebook is now a top online destination for real estate consumers and top producing agents alike. Each and every day, real estate brokerages...
01/13/2009
Partner With Other Influencers Once you are close to becoming a social networking influencer, then you will be taken more seriously by established influencers. Potential partnerships with these users include content authoring (guest posting on another users profile who has influence), cross-promo...
01/13/2009
Be Mindful Of Grammar Unless you are targeting a demographic that does not particularly value traditional English syntax, stick with regular spelling, grammar, and formatting in your social communications. Don't use ALL CAPS in your post titles, or excessive special characters and punctuation. Ma...
01/13/2009
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