Johanna Wells's (johannawells) Blog

A real estate marketing story.  Jack and Jill have just seen a listing photo of a home that matches their needs. It's within their price range, and it has all the features they want. Now, continuing in the process, they read the details of the home and check out the online photos that describe th...

Easy money making tips to make your home more stylish and welcoming. Packed with techniques on improving your home, making people fall in love with your house, adding the right touches to foyer, baths, kitchens, dining room, bedrooms, and curb appeal. You will find plenty of inexpensive ideas to ...

Knock Knock! Who's There? No One! Alright, I'm not going to preach on staging by telling you that people buy on emotion, or that buyers like move in ready homes.  I'm not even going to tell you that first impressions count when it comes time to sell. Let's assume that in the existing economy mon...

    As a marketing person or home seller, how would you like to better understand human nature, the "hot buttons" that make responding in a given way almost irresistible? You have heard me say it once or twice already so it goes without saying that I'm probably going to say it again.  People buy ...

You have heard it all before that home staging and real estate photographers are on the same wave lengths, that's probably why they have the same clients (Realtors). Your marketing plan should include both a home stager and a real estate photographer to work hand in hand when it comes time to sel...

Isn't it wonderful when you visit some people's homes and you feel instantly transported to a place of welcome and enjoyment, and when you leave you are inspired about how the home made you feel.    By surrounding our homes with what is beautiful really pays off when you are selling your home, be...

I never turn down the occasion of looking at photos of homes or MLS pictures, for me it is a productive means of keeping the eye trained and spotting the positive and negative attributes of a home.  I'm always flabbergasted of how many home sellers don't bother to prepare their home before the Re...

Every now and then we have to do something that is just a little bit differnt than what we are used to seeing.  So, here it is!  Lucky for me (and you) I was furtunate enough to receive a tweet from Wes Kennedy the Group Art Director for Home Accents Today.  Thanks Wes! Enter to win by clicking t...

We have all seen them, basements boasting imposing, ugly, harsh, boring, metal or concrete window wells, peeking through our windows and into our beloved basements.  Cover the window with window coverings and we rid our basements of the much coveted light that our buyers cherish and wind up with ...

Friday has arrived with thoughts of the weekend, milder temperatures, and my to-do list of organizing my garage.  My garage appears to be a dumping ground of clutter from the accumulation of things that I did not want to take the time to put away over the summer. It is so packed that even my truc...