OK, so I've been marketing my real estate services online since 1996 when my dad told me to get with the times and built a website for me... (Thanks again dad!) However, I was reminded just an hour ago that no matter how long you've been in any business, sometimes we need to just step back to the
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09/09/2009
Do you fail more often than succeed? If you answered "yes" to the above question - I say "Good for you! Keep it up!" If not, I'd go as far as saying; "If your successes outnumber your failures -- you ain't tryin hard enough." I was talking with an agent who quit buying leads from an internet l
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08/18/2009
Next week, I've got the privilege of meeting one-on-one for several hours with a very savvy internet marketer. In addition to getting boatloads of high-quality website traffic in his extremely competitive niche, he is also a high-level internet consultant who operates on a retainer basis. The a
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08/13/2009
Ha ha -- made you look... Whether writing a blog post, a classified ad for your listing, an Adwords Ad, or anything else - the headline is 90% of the equation when it comes to readership. A boring headline (whether relevant or not) could get 99% less traffic than a compelling headline. I'm on vac
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07/14/2009
When you've got an awesome website, or an Active Rain blog that you've put your heart and soul into, but you find that your percentage of visitors that turn into actual inquiries is extremely low, you have to ask yourself -- "Do I own a website, or is it a billboard?" If less than 1% of your uniq
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07/08/2009
This week, I spoke with two different AHF agents who had drastically different experiences with something we did system-wide, and I can't help but share... Last week - when a Forbes article came out announcing Denver as the city with the best housing deals in the nation, we sent a quick note and
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07/02/2009
Put yourself in a buyer's shoes: You're moving to a new area, and you've signed up with a half a dozen Realtor® property update services. All of those Realtors send you about the same list of properties, and all of those Realtors appear to be reasonably knowledgeable about the market. How are y
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06/17/2009
I've been swamped with the recent expansion of Automated Homefinder, and speaking engagements so I haven't contributed to my blog like I should. Reading this post from Jason made me feel compelled to re-post it to make sure no one missed it. Enjoy! Each week, I have a handful of online fri
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06/04/2009
Last week, I had two conversations with two different Realtors about systems they should use because their current website just isn't doing it for them. Both agents seemed to think that the grass was greener on the other side of the web, and after a bit of discussion - I suggested that they both
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05/11/2009
I had a great phone call from one of the agents in our Automated Homefinder family last week. Matt Kolb -- a Boulder real estate agent and owner of Pedal to Properties -- called to say thanks for a recent closing he had from a lead we sent him. Although I can't take credit since it was he who a
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05/05/2009
