Joe Ani's (joeani) Blog

you can put the "pieces" together and it makes sense to you, but until your client understands the pieces, you have not done your job. Talking a buyer into doing any thing is merely talking garbage. But when your client's sees eye-to-to with you, you become the ideal and expert.

1st time home buyers are sometimes overwhelmed. But a simple explanation can make the difference. The more we take more time to explain the process involed on obtaining a mortgage loan, the better we built trust with our clients.

Crossing a bridge is an instance. Helping others cross the same ridge is an event. You will always be remembered by your event wi=hcih is the action you performed to others. So anytime you make a breakthrough, show others how because you do not know who is going to hold the key to your life when ...

With the changes in the Real Estate and mortgage industry, creativity is the new key to survival. The yester years are gone. opportunites no longer create itself. We need to invent ways to proactively generate new businesses in a rapidly changind environment. We are capable of making it happen ev...

Our service to humanity is not judged on what we will do tomorrow or what we said we would do. It is not judged or measured by what we told others to do. Our service is measured by what we did yesterday. What we did yesterday is a refelction of our experience. We will do better tomorrow if we loo...

Financing real estate is obviously a process. Finding the right mortgage solution becomes a great adventure. Closing on the loan is the ultimate end. If you are in the market to buy or refinance an existing loan, the road has changed, but the process has not. Experienced mortgage professionals un...