RECENT BLOG POSTS
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Are tags obsolete? Do they actually do anything SEO-wise? What's the point and do I have to keep putting them in for every post? Well, let's break down what I mean by tag in this scenario then we'll approach that. Tags are now one of the most controversial aspects of on-page SEO. But what is a t...
04/22/2019
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You read the title, right? Are you reading anymore? Did you know that only 20% of people read the copy? That might be extreme but most of us want the facts...FAST. Just give me the meat. And many times we can do that from the headlines alone. A friend of mine said she didn't want to watch all the...
04/02/2019
Search engine optimization (SEO), search engine marketing (SEM), conversion rate optimization (CRO)… Aren't these all essentially the same thing? Well, not exactly. When the term is search engine optimization first came out that's exactly what we were doing, optimizing for search engines. There w...
03/19/2019
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A local distillery is going out of business in our town. We only have two and one is calling it quits. Tim and I tried to go many times only to have it close at 4 PM, not open certain days, or a shot in the dark if anyone was there. When I saw a CLOSING SOON sign, I wondered what was up because t...
03/10/2019
As a subscriber to SEMrush and as an SEO Pro I tend to want to use tools that other pros are using. SEMrush has been regarded as a great tool so I wanted to dive in deep and see if I can get a brand new site to not only rank but also to a 100% using their audit tool.So this is where we start: As...
02/14/2019
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No use reinventing the wheel here. Bill has an excellent list if you didn't catch it the first time, for backlinks and NO, THEY ARE NOT DEAD!! (ALSO - Find me and connect with me on any of these platforms below)ALSO - I can't reblog his post but I can give you a snippet and link to it. All good s...
01/29/2019
"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something befor...
01/16/2019
I'll be honest, this drives me nuts! When I research a community or area and find the first 10 spots on Google with NO CONTENT! What? Doesn't this break all the laws of SEO? Well, yes and no. There are about 200 factors when it comes to SEO rules and ranking factors so no content on a page is jus...
01/02/2019
Many website providers now offer a blogging platform. In the past, we would just create pages and call them a blog but a blog is really a rolling, updated page WEB-LOG that keeps evolving and changing. When a new post is created, the previous post pushes down the list and therefore can eventually...
12/10/2018
In most markets around the country, things slow down this time of year (okay, I know not in Florida, but you're the exception). And now is a great time to revamp or refresh your website and get it ready for the spring season, which is right around the corner. By starting now, you can hone and per...
11/27/2018