Juliana Casale's blog

If you’ve ever searched for a product online or signed up for a website or service, it’s guaranteed you’ve come across and clicked on a call-to-action (CTA).CTAs combine thoughtful design, strategic copy, and calculated on-page placement to get consumers like you to take a desired action -- wheth...

Everyone has a different definition of success — including real estate professionals.Whether it’s earning more money, gaining more exposure, or having fulfilling client relationships, how success is defined varies from agent to agent.Research shows the single trait that predicts high levels of ac...

Getting more home buyers to visit your real estate website requires search engine optimization (SEO) as well as unique and valuable content for them to land on. There are many ways to build an MLS-integrated site that attracts qualified leads with real estate listings, resources and digital conte...

Many consumers say they prefer to receive emails from companies. Data from DMA shows nearly 50% of consumers want to receive promotional emails at least once a week.To successfully communicate with your leads, current clients and past customers on a regular basis, you need to stay organized. By u...

All of your real estate leads are unique, which means your nurture strategy for each and every one of those could-be clients also needs to be unique.While the structure of your lead nurturing efforts should remain uniform for every home buyer or seller that you do business with, the details of ea...

It seems like every day there are more mobile marketing apps, tech gadgets, and digital platforms for real estate agents. If deciding which to incorporate into your lead generation strategy overwhelms you, take a step back and focus on the core tactics that will drive the most value for your busi...

You have to learn to walk before you can run, and nothing could be truer than when it comes to your real estate marketing strategy. The all-important “I-can-do-anything” mindset, the desire to better yourself daily, and the determination to execute and iterate on your online marketing: That’s how...

 Real estate agents and brokers have quite a few choices for regional and national conferences to attend:  There’s the big one held every autumn: the National Association of REALTORS® Conference & Expo. There are the enlightening Inman Connect events — hosted in New York and San Francisco. There ...

The “email-is-dead” argument was an interesting — and very short-lived — mini marketing controversy just a handful of years ago. The theory was that few people actually want to receive a stream of emails from brands they kind of know and like, and that social media had overtaken the medium in con...

If you’ve logged onto Facebook anytime in the past year, you may have noticed an increase in the popularity of video. It’s effectively stealing the spotlight away from the more traditional status update featuring solely copy and images — and there’s no sign this trend will slow down anytime soon....