The Durham Luxury Market

One section of the Newcomers Guide to Buying Luxury Homes in Durham posted on DurhamLuxRE.com specifically addresses some of the technical issues that can vary from state to state. The most important of these is the concept of agency. Until a few years ago, all real estate agents in North Carolin...

A friend and reader of the Durham Luxury Real Estate blog forwarded an article to me about branding in real estate. The analysis was primarily intended for large national developers but it made some points worth considering in our effort to improve the marketing of luxury properties in Durham. Th...

Over at www.DurhamLuxRE.com where I blog on the luxury home market in Durham you can access a report that I wrote that tries to show the Durham luxury market in the context of the whole Triangle. Durham sometimes struggles with a lingering reputation as the downtrodden industrial city that surrou...

Long before I was in real estate I was a marketing professional. If you count real estate marketing, and I do, I've been in marketing since 1975 or well over 30 years. A good chunk of that was in banking during the time when retail banking was changing dramatically through deregulation and new te...

I have often expressed my fondness for Durham's "texture" by which I mean that it isn't a carbon copy of dozens of cities across the Southeast. Durham has it's neighborhoods that might not be that much different than neighborhoods in those other cities but the combination of ethnic diversity, hig...

I have just posted the year end results of my on-going analysis of sales in Hope Valley Farms.  The full year sales totals were in line with previous years but the quarters showed wide fluxuations from the same quarters in previous. The report, including graphs can be found at http://www.bullcity...

One thing that happens in a university town, especially a university town with a medical center, is that there are a lot of people that move here but only expect to stay for two or three years while they are doing a residency or grad school. This special situation tailors the advice and guidance ...

There's an old cliche in advertising that advises "sell the sizzle not the steak" or emphasize benefits over features. In spite of this most of the advertising of homes for sale emphasizes square feet, lot size, number of rooms, and other features...not benefits. This is really just a lingering h...