RECENT BLOG POSTS
You don’t want to be that agency that gets ostracized for being insensitive in their marketing campaigns. You need to have processes in place that safeguard any of your online sharing: be it your brokerage site or social media. Once it’s out, you can’t get it back – people can take screenshots of...
09/23/2015
People outside of real estate think that being a real estate agent or real estate broker is a piece of cake and money just flows in. Nothing can be further from the truth.Let’s uncover and present to the world 5 brutal truths about being a Real Estate Pro: Being a Real Estate Agent or Broker is e...
09/21/2015
Your life as a real estate pro is hectic. You feel overhwlemed and stretched too thin. Ever wondered if it's worthwhile to start meditating and to be more mindful? I give it a resounding 'Yes!'5 Benefits of Meditation for Real Estate Pros: Experience less stress. Be more self-aware. Be more socia...
09/18/2015
 Kenny Truong has been a quickly rising real estate star. Inman named him the Most Innovative Agent of 2015. Kenny knows his target audience and stays focused on Oakland – his area of expertise.He stands out in many ways: mixing online and traditional marketing and re-interpreting old classics li...
09/17/2015
At least 55% of human interactions is non-verbal. Are you projecting a confident image and your first impression is the one of a knowledgeable and caring real estate pro? How is your handshake? The first impression is formed in seconds not minutes - make it count.5 How-To's of a Successful Handsh...
09/16/2015
Some agents and brokers have over 25 closings a year, every year, while other real estate pros feel lucky to have 10. What are these top performers doing differently? Today, we’re going to answer that question. We interviewed star agents and brokers around the country to identify the similarities...
09/15/2015
As a real estate agent or broker, you have to persuade people to become your real estate clients and to trust you with the biggest purchase of their lives: their home. That is no small task, but if you know the principles of influence and understand how to apply them ethically, you can become the...
09/10/2015
Obviously, you want your clients to like you. Having a positive relationship makes interactions with clients much more enjoyable and productive. Furthermore, having a friendly relationship makes it easier to address and resolve any issues that pop up along the way in a mutually agreeable manner. ...
09/08/2015
Real estate never sleeps – you’re on 24/7. If you’re competitive in your market and responsive to your clients’ needs, you may feel like you must constantly be available and working. Unfortunately, this ambitious attitude does not always fare well.Have you ever experienced that anxious feeling of...
09/06/2015
I am always on the lookout for the real estate blogs that stand out from the crowd. I want to share a few that really illustrate how to share valuable information that will effectively engage readers.Each of these bloggers listed below are successful at educating their audiences while making thei...
09/04/2015
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Irina Jordan

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