iHOUSEweb Inc.'s (ihouseweb) Blog

As you all know, real estate is increasingly becoming an online industry. We've all heard the statistics that over 80% of homebuyers start their search online and over 90% of your website visitors are there for searching properties. But research is also showing that not only are there more online...

Pay-Per-Click (PPC) marketing has become a widespread advertising method. However, there is still a fair amount of confusion and uncertainty in the real estate industry as to what PPC is, why it works, and how to optimize it specifically for real estate professionals. That's why iHOUSE Web Soluti...

Real Estate Hotlines have gotten an unfair wrap in the real estate industry.  Some hotline providers charge extra for certain features and fees for minutes overages.  Some agents are convinced that hotlines don't work, without having tried one.  The truth is, hotlines do work and they can be very...

Have you ever tried or thought about trying a pay-per-click campaign for getting more traffic to your real estate website? If so, it's important that you try the PPC system that's designed specifically for the needs of real estate professionals. iHOUSE Web Solutions recently released its new full...

You've all seen numerous surveys on REALTORS® usage and expenditure on technology tools for improving their business. Well we got curious recently and decided to ask some more controversial questions on the topic to confirm or debunk some commonly held beliefs about technology usage in this vital...

Did you know that IDXPro is mobile? That's right, IDXPro is now accessible from smart phones! Search the MLS while waiting for a client, at an open house, while showing homes, ANYWHERE! Impress buyers with your remote access to listing data from your phone! Take a free test drive of IDXPro today ...

You may have been hearing the term "CA–RETS" recently and you probably have questions about what it means. To keep it simple, 5 MLSs in the Southern California area joined forces to provide MLS Data for the entire region. When you use an MLS Search page that is connected to the CA–RETS system, it...