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Real Estate Market Information, Free Content and Tools, and Lead Generation Best Practices
RECENT BLOG POSTS
We recently conducted a series on the blog about how to harness the power of social media to successfully market yourself as a real estate agent. This next series will warn you of some of the most common pitfalls we see in online marketing—specifically in the real estate industry. Keep It Persona...
11/18/2013
As we discussed in the first two articles of this series, “What’s an Online Lead?” and “Nurturing Your Leads to a Shorter Sales Cycle,” only about three to five percent of online leads will convert into a transaction in the first 120 days, leaving a whopping 95 to 97 percent of leads that are in ...
11/13/2013
In a world where 90 percent of homebuyers are searching online during their house hunt process, utilizing a lead generation service is becoming more and more necessary. What is an online lead, you may ask? An online lead is, at its most basic, the contact information of a customer interested in a...
10/28/2013
  I know that if you search “food at open house” on Google you will find a slew of appetite-whetters to tantalize broker preview goers into showing your listing. Although homemade chocolate chip cookies are divine, taking them out of the oven right before you host a preview (in order to achieve “...
10/17/2013
Is inventory incredibly low in your market? We are hearing this from many of our agent members in all different parts of the U.S…. but my question is, what are you doing about it? Some of my best agents aren’t just waiting for listings to hit the market, they are playing “matchmaker” .   Many buy...
08/06/2013
If you’ve heard that blogging is essential to your marketing plan but haven’t put fingers to keyboard yet, perhaps you need a nudge. Pardon my elbows, but here goes. This idea came to me after I was alerted to a series of webinars focusing on real estate blogging. The first – surprise! – was on ...
07/16/2013
Most everyone can agree that a great part of the American Dream is homeownership, but the past few years haven't been particularly welcoming for those who were looking to buy a home. Many prospective buyers resorted to renting and some were even resigned to the idea of renting long term without ...
07/15/2013
  We love apps, especially ones that help improve our productivity and straighten out our calendars, and last month's selections were pretty amazing. Check out what Sunrise Calendar, 1Password, and Wi-Fi Finder can do for you.     While we're pretty sure that these apps will help improve your da...
07/10/2013
Let's get one thing straight: everyone loves free Wi-Fi, right? A lot of us depend on Wi-Fi for work, especially if you're out on the field a lot with your clients. But what happens when you're out traveling and you're not too familiar with the area? Perhaps you're in a part of town where there ...
07/03/2013
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Aumann and Bender Earn Platinum “Over $160,000 Gross commissions came directly from my HouseHunt websites in 2012.” Joy Bender by Wendy Durand The Rob Aumann and Joy Bender team of Prudential California Realty has earned the company’s Chairman’s Circle Platinum award for their sales in 2012. The ...
06/12/2013
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