Marketing Tips for Real Estate Agents

That’s the way Todd Clark sees the relationships he has with his clients and past customers. See, he knows what lots of professionals--no matter which industry they’re in--fail to recognize: people don’t need to be beaten over the head with information about YOU or YOUR JOB. If they’re being trea...

Is it frosting? Sprinkles? Cupcakes? Nope (though we're totally into those things, too). The super, delicious, calorie-free, super-duper surprise of successful marketing is ... EMAIL. “NO. WAY.” you say. “WAY!” we say. It's true. The most successful agents in real estate--those that are making mo...

At Happy Grasshopper, we love things that are fun, friendly, conversational, and altogether non-douchey. But that’s not ALL we’re about. We are fun, yes, but we are deadly serious about the products we deliver. Our messaging may seem simple, but it’s pretty darned powerful. Just how powerful? Wel...

Recruitment. For lots of business people, the mere mention of it makes them want to rinse their mouths out, as if they’d just run through their own, personal version of George Carlin’s “7 Dirty Words You Can’t Say on Television” (if you've never seen this bit, check it out. It's NSFW in every way...

When you’re in high school, people sign your yearbook just before the end of the school year, with whimsical, sentimental thoughts, like, “K.I.T.!!”K.I.T.? Did that actually happen? No.When you’ve met someone at a conference or had a casual lunch, often someone will say, “Let’s keep in touch.”“Ke...

When was the last time you really tended your customer relationships? Those need to be cultivated in much the same way as you would a garden. If you want them to bear fruit, you have to put in some effort & give them a little TLC. Most professionals spend a lot of time gathering leads--these are ...

REALTORS® have a problem.They're always ready to sell, but people are very rarely ready to buy.Often, agents turn to email marketing to help solve this problem, but their messages focus on the needs of the sender. They send market reports, just listed & sold postings, or home buyer tips ... these...

If it’s time for anything, it’s time to breathe some new life into your e-mail.There are many certainties in this life: death, taxes, and that you’re sure to get an e-mail reminder from your REALTOR that it’s time to “spring forward” or “fall back”. This is great information, sure, but it’s the s...

We are really excited to be working with EXIT.  They have put together a great package for thier agents.  If you'd like to find out more about the packages or you have other questions about the partnership please feel free to contact me or call us directly! Have a happy day! Sharron Richards, VP ...

One of the most common questions I get about Happy Grasshopper is, "If the email marketing messages I am sending aren't about real estate, how will they help me close more business." The answer is simple. Relevant Content It is easy for today's consumers to search for homes.  It's easy for them t...