Marketing Tips for Real Estate Agents

“I Have 100% Confidence In Happy Grasshopper.” Those are the words of Chelsea Peitz, Director of Marketing forFidelity National Financial. Now one of Happy Grasshopper’smost ardent supporters and advocates, Chelsea wasn’t sure about us when she decided to try our Be Awesome With Email system back...

I’ve just returned from a week spent with some of the brightest minds in real estate. At Real Estate Connect New York, two thousand of real estate’s innovators and most curious folks gathered at Manhattan’s Grand Hyatt to seek, to learn, to discuss, to forge, and to propel their businesses forwar...

Your customer database should be your most valued asset.  You can slice it and dice it in a million ways(maybe even a million and one), but there, sadly, is one part of it–a part that often sits there, glowing brightly like a neon sign on a roadside motel–that most people flat-out ignore. We’re t...

We say it all the time: our customers are amazing. And it’s true. Not only are they a fine bunch of folks, they’re about the smartest and most creative bunch around. Every time we turn around, one of them is using Happy Grasshopper in a way that makes us smile. They’re constantly taking the tool ...

  As with any tool, no matter how simple it is, there’s a right way and a wrong way to use it.Take a hammer, for example. Its concept is simple enough, right? You’ve got a nail, its poky end poised and ready to get lodged into a piece of wood. You hit it with the hammer–one swift strike–and the ...

At Happy Grasshopper, we love greatness. We love the great people we work with, the great town where we’re located (shout out to Safety Harbor, yo!), and we LOVE the constant greatness of our customers. That’s why we’re super excited about a new bit of greatness that’s getting ready to go down! W...

Happy Grasshopper isn’t for everybody. We get that. And you know what? We’re okay with that.  The people who use our service think a little differently and they’re willing to do things in a way that doesn’t fall in lockstep with the traditional drumbeat of, “Sell, sell, SELL!” So when I had a few...

DOSAGE: Use Happy Grasshopper every three weeks to reduce salesiness & increase customer responses. WARNING! Happy Grasshopper is NOT for everyone. Discontinue use if you suffer from any of the following: Inability to smile. Patent dislike of success. Inclination to whine. Insatiable need to talk...

Really? Who said that? Who made that rule? Since the dawn of time, salespeople have been trained to sell … ALL THE TIME. Sell at work, sell in your messaging, sell to your friends, at your coffee shop, at the grocery store, your gym, your mom’s house … you get the picture. I’m not sure who’s grea...

This morning, we've got something a little different for you. Our CEO (and my co-founder), Dan Stewart, had some thoughts about the differences between "pitching" and positioning". One of the biggest problems salespeople (no matter WHAT business they're in) have is that they often don't know the ...