Graig Ponthier's (gponthier) Blog

Home sellers often wonder if keeping their home on the market during the Holidays is worth the effort. In a recent interview with RealtyTimes, top-selling Realtor Jennie Ling says it may be one of the best times to sell: Buyer activity may appear to slow down, those who are actively looking durin...

The California State Library recently asked publisher Peggy Lawyer-Gregg for a guest subscription to Homes & Land of Malibu to Beverly Hills to be added to the Library archive documenting "The California Lifestyle in the 21st century." The magazines will be preserved for future generations to enj...

USA Today Columnist Steve Strauss discussed the benefits of print advertising in a recent “Ask the Expert” column. Even though the medium is changing, Strauss believes print offers a tremendous opportunity for businesses to brand themselves, drive traffic to their website and keep their message i...

Wall Street Journal contributor June Fletcher offers home sellers advice on sprucing up outdated kitchens for resale. “Looks are everything,” says Fletcher, “so if a kitchen seems fresh and updated, buyers are impressed.” For the most visual impact on a budget, Fletcher recommends: New countertop...

Steve Jobs was a celebrated marketer. “I would say that marketing was his greatest strength,” said Steve Wozniak, co-founder of Apple. The current issue of Advertising Age includes an interesting article about how Steve Jobs approached marketing. “Steve not only liked advertising, he understood t...

There seems to be a misperception about who reads magazines. People assume that older Americans are the primary audience for magazines, and that if you want to reach a younger audience, perhaps to sell starter homes, then magazines are the wrong medium to use. Here’s how it really stacks up: 93% ...

The 2011 Summer home selling season was better than the Summer of 2010. According to the San Antonio Board of Realtors, 5320 single-family homes were sold during June, July and August of 2011. This represents a 7.4% increase compared to the same summer months of 2010 when 4954 homes were sold.   ...

Real estate news website AgentGenius.com reported that the founder and former CEO of the for sale by owner site ForSaleByOwner.com broke down and hired a real estate agent after getting no leads in six months. His agent was able to price the 2000 square-foot New York condominium correctly, which ...

Building a brand is vitally important to your career. The best-known product or service is the one most frequently purchased, and that's true in real estate too. The National Association of Realtors reports that “Trustworthiness” is the most important factor in the selection of an agent. This is ...

You already know how important your Facebook account is for connecting with clients and prospects. You have both your personal Profile and business Page already set up to work leads and market listings – if only the marketing part were less time consuming… Now it is! Homes & Land introduces the F...