Lucid Translations

No matter how much you have learned and no matter how many great mentors you may have, there comes a time when everyone who has studied about real estate, has to go out there and actually be about the business of buying and selling real estate. Here are some things those new to real estate should...

Realtors understand the importance of staging a house to promote a fast sale and ensure a good selling price. Hooking the buyer's interest is all about appearance. A house that impresses buyers from the moment they arrive at the curb through a tour of the bedrooms and inspection of the kitchen is...

A recent New York Times article (For Some Brokers, Location is Relative) stated that "...just as every defendant deserves a lawyer, every home deserves an advocate." That same article shared stories of real estate agents who found very creative ways to sell homes in less than ideal locations. And...

Everybody is talking about branding. Developing your own unique real estate brand is a way to create instant client recognition and set yourself apart from your competitors. Social networking has made brand development easier, faster and incredibly more affordable than every before. Savvy realtor...

Those who think that social media is getting in the way of face-to-face interactions may have a valid point in reference to personal relationships. However, when it comes to marketing and sales, the explosion of social networking tools has been helpful, not harmful.  When it comes to getting the ...

Electronic connectivity is quickly becoming reality. The iPhone, Droid and other competing smart phones now allow realtors and real estate brokers to monitor real estate leads from their Facebook page, email virtual tours of listings that may be of interest, Twitter the latest mortgage rate updat...

One of the hot new ideas in the real estate industry is the offering of "Boot Camp" courses. Real estate boot camp courses can be designed to reach a general audience such as new home buyers or target a specific interest group like condominium buyers. The boot camp concept - an intensive blitz of...

Twitter can be a great tool for real estate agents to have in their online arsenal, if they know how to use it correctly. Twitter is a micro-blogging platform, so think of your Twitter account as an abbreviated blog. You can also use Twitter to promote your real estate business, build your brand ...

Just a week ago real estate agents and brokers were scrambling to help home buyers meet the government's April 30 deadline to take advantage of federal tax credits for home buyers. Unfortunately, completing the contract is just the first step. In order to cash in on the $8,000 tax credit for firs...

Over the last few decades our society became very mobile. People moved away from their hometowns and their families for a variety of reasons, but now we are seeing a reversal of that trend. People are moving in with relatives and looking for multigenerational homes. Even the President lives with ...