Lucid Translations

If you take a moment to calculate the total of direct and indirect costs associated with generating a single online real estate lead, you may be surprised at the extent of the resources you're devoting lead generation. Now calculate the percentage of those online leads that actually become sales....

Many home sellers receive the recommendation that they should hire a home stager to make their home as appealing as possible to potential buyers. However, in today's economy where many people must where many hats, real agents are finding that in addition to their regular duties, they must also ac...

Is Your Real Estate Blog Doing Its Job? When was the last time your real estate blog generated a useful lead that you were able to turn into a sale? If your answer isn't "yesterday," maybe it's time to take a good, hard look at your real estate blog. Blogging requires a significant investment of ...

If you feel like it is time to change your online presence, you can go ahead and start the process for a complete overhaul...or you can tweak a few things about your website. While it is good to get expert advice and do thorough research, sometimes you should just attempt something new on your ow...

Homebuyers and mortgage applicants should breathe easier next month when President Obama signs the financial reform bill. The real estate industry as a whole and mortgage lenders in particular have taken the rap for the questionable lending practices of a few. It has left consumers a little leery...

Some of the social media sites we mentioned on Tuesday and that we have mentioned in the past (Facebook, LinkedIn, Twitter) are well known and have received plenty of national media attention. There are many other online networking sites for you to join that may not be as well known, but can stil...

Autoresponders are pre-written emails that are saved online, then sent out automatically when a potential client signs onto your Facebook fan page or registers to access specific information on your website or logs a comment on your blog. By pre-writing a series of unique responses that answer co...

If you are going to use social media to your advantage, you want to invest some time into it...but not too much time. The point of using social media as a real estate professional is to get your name out there, get your message out to many and interact with leads and other professionals with whom...

More than 2 billion web searches are conducted on Google every day. More than 117 million Americans are daily Facebook visitors, 20 million use Twitter and 100 million check out the latest YouTube videos. Among active Internet users, 77% read blogs daily. Social media permeate every aspect of our...

Although a home is a much more permanent investment than a tie or a pair of pants, some home features and designs will come in and out of fashion. As a real estate professional, you need to keep up with the times. You need to be able to advise sellers that yes, they really should pull up that sha...