Business in the Crawlspace

Nocturnal NoiseYou may not see them, but they're there. By day, the occupants of the roost are quiet, hanging upside down as they wait for the sun to disappear into the horizon. But as the dark shadows of dusk arrive, the creatures stir and drop from the rafters, unleashing a clamor of squeaks an...

Yesterday we hit the first 4 steps of writing great copy.  Now lets hit the final 3. Step 5.  Behind Door Number 2 Your message should be weaved in and out of the copy.  Almost hidden.  People just read, but your copy needs to be captivating. Just make sure that you do not get too caught up readi...

How Does Your Copy Write?    There are 7 good steps when writing sales copy. Step 1.  I only have eyes for you! Make it personal.  Make it feel like it's only written for you audience of one.  Your mailing list or e-list may have hundreds or thousands of contacts, but everyone should feel like yo...

You work 12 hours a day leaving little time for your family or friends.  Your relationships suffer, you kids have problems, and you can't seem to find some down time.  You don't like your life, but you cannot afford to stop what you do.  Each day goes by slower but you cannot seem to catch up. Bi...

The Sandwich Generation No not the family that put together gourmet peanut butter and boysenberry jelly on whole wheat, 9 grain bread.  I am speaking of the growing number of American families that are caring for elderly parents while continuing to raise their own children. This generation is str...

It's not Makeup! Foundation.  It is what you business is built on.  It is the mortar and bricks that should be carrying the weight of the current Real Estate cycle.  It is the vapor barrier that keeps the moisture out and the rot away. How is your foundation holding up in this storm? Where do you...

Where do we start? Well at the beginning, of course!  Oh the places you can go!In the morning when you awake you open your eyes. You have a vision of what the morning or day will bring. You to should have a vision for your business. Goals. Strategy. Tactics. Ideas. Simply put: Vision:        How ...

The Future is Closer Than You Think!If you punch in your GPS you are very specific. 4020 Lakeside Drive, Raleigh, NC. When you go on vacation you tell people, "I'm going to Disney World in Orlando." And if you go even farther you skip the place and just say "We are going to the Europe." It seems ...

Waiting for Prince Charming A recent survey by the Nation Association of Realtors found that single women comprise of 20% of the home buyers. Numbers don't lie!  What a niche.  Read it again.  One fifth of homebuyers today are single women.  One fifth!  Wow, this diverse group is seeking to estab...

Erasers and CrayonsIn this economic time with find ourselves in, growth strategies seem to stall or are rapidly put in idle. Business owners, management, and entrepreneurs are so concerned about today's environment that they cannot see beyond the end of the week. This attitude brings progress in ...