RECENT BLOG POSTS
Selling insurance is not easy. It's a highly competitive business filled with a confusing array of products. Consumers don't like to think about insurance, and they usually believe the price is too high. Many people believe that they don't need it, or they're simply willing to put off purchasing ...
03/07/2010
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level. When someone attempts to sell us somethi...
03/07/2010
"When people hire me to write marketing copy, they always ask, "Where do you come up with all those ideas?" I just smile and say thank you. Leaving them wanting more. But, there is no "more". (That is TOP SECRET) I write from my unconscious. This may startle you, but I do not plan out or think...
03/06/2010
I had a fight this morning with the newspaper guy! We don't fight often, but sometimes it happens What can I say? "Was I the only one who noticed it was raining outside?" We're human. And fights just happen. "Just bag it next time will ya?" And that's good news. "No Christmas extra j...
03/06/2010
In OZ, after Dorothy's house is relocated to unsuitable soil, she was asked by the Lady in the Bubble, "Are you a good witch or a bad witch?" The same question goes for mother-in-laws and the answer is not a coin toss! Maverick: "Yes your honor, I represent the defendant. The plaintiff...
03/06/2010
"Jack London: Writer and Marketing Genius" The Call of the Wild, Mr. London's most famous book is one that you may remember from your high school days. Mr. London wrote over 50 books in his short lifetime. Some of them non-fiction and a few autobiographical. Jack London is a Marketing genius be...
02/26/2010
"Imitation Sugar is Sweet, Too!" Imitation isn't only the sincerest form of flattery; it'salso a power way to learn new business skills. Mark Twain learned how to write by imitating other writers. As a youth he set newspaper stories in type for the newspaper.Tedious work, but it gave him the chan...
02/26/2010
When I am invited to speak at events I always prepare myself for the same questions.What is tht formula for Success?I smile and they frown."It's quite simple" I say, really. "Double your rate of failure." I then pause for effect as they hem and haw. "You are thinking of failure as the enemy of su...
02/20/2010
Many people read "do-it-yourself" books and think they now know everything about construction, home improvement, and even home inspections. But that's not really the case. With his firm Advantage Inspection based in Raleigh, Dave Park serves the entire Triangle area of North Carolina, and talks h...
02/20/2010
And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, "You're selling cats!" Sure enough, many visitors went up with a crate holding a fu...
02/20/2010