expresscopy's (expresscopy) Blog

The phones are ringing off the hook, you’ve got 300 things you need to get done (preferably yesterday), and you’re eating a donut for lunch…again. You definitely don’t have time for this marketing thing, right? Well, you might not have time to launch an elaborate PR campaign or direct an award-wi...

As we enter a New Year, it is important to review what we did right in 2014 and what we can do better in 2015! Here are some marketing suggestions to help you start 2015 with a bang.   Make a limited time offer.  As a business incentive to potential new clients,  you might consider reducing  your...

Deborah Bailey is an award-winning businesswoman and marketing maven from Honesdale, Pennsylvania. Her company, Bailey Design and Advertising, worked with Chant Realtor’s John Schmitt to design this eye-catching ‘Just Listed’ postcard. Expresscopy.com's marketing assistant Jessie Guilford sat do...

We come across some great postcards campaigns and we would like to share one example in particular with you and why we feel like it hit the mark and won our "Postcard of the Week"!    Snyder & Pritchard Homes is  a new real estate agency in Fairfield, Connecticut. They wanted to use postcards to ...

Naturally the holiday season brings about happiness and joy, however, it can also create some angst as with growing to-do lists and schedules that fill up faster than the toys in Santa’s workshop.  In efforts to help you stay connected we’ve outlined a few holiday ideas that will help you be memo...

As you know a home foreclosure is an extremely stressful time for homeowners.  Because homeowners have been living in fear from banks and creditors they’re often scared to answer the phone or even open their mail.  Your ability as an agent to assist them with options such as loan modifications or...

Research has shown an increase in overall results when offline marketing is coupled with online marketing!  The blend creates a seamless and effective campaign that stretches from an email inbox to their front door.    Think of it this way...while some people may enjoy watching Food Network and H...

  Imagine this scenario, you and expresscopy.com have partnered and just created an amazing looking postcard with beautiful images and has the “curb appeal” that we all look for. You have a clear call-to-action, a great offer and a headline that would make Madison Avenue proud. The only thing lef...

 At expresscopy.com, we’re inspired when you succeed (our unofficial office-wide mantra is “I will own my customer’s success”). We want you to get the most bang-for-your-buck from your direct mail campaigns. That’s why we’ve put together a list of 3 easy ways to generate more sales from your prin...

  Here at expresscopy.com, we see a ton of postcard campaigns on a daily basis. While we love all postcards, we still feel like everyone can always do a little bit better. Below are five (5) mistakes that we see that can derail a campaign. Of course we don’t want any campaign to fail and that’s ...